How-To: Perfect Beach-Babe Hair

Vogue Paris, Andreea Diaconu, June/July 2013

Vogue Paris' June/July 2013 issue hit stands on Friday with Romanian beauty Andreea Diaconu—the petroleum jelly aficionado— beached and sanded-up on the cover. Intrigued, we emailed James Pecis, the hairstyling wunderkind and the man behind Diaconu's 'do, and asked him how to achieve a similar look, even if you don’t find yourself in the Caribbean on the reg:

For texture: “The best is usually achieved by doing as little as possible. Before bed, take a shower and wash your hair. Towel dry and spray a 'surf spray' [Pecis recommends Tigi Catwalk Sea Salt or Bumble and bumble Surf Spray] into damp hair and brush through. Then, loosely twist your hair away from your face on both sides and pin up—but don’t twist the ends too tight. Then go to sleep! In the morning, undo the hair, shake out, and break up with your fingers. If you’re finding the waves are too tight, lightly spritz water or more product over the top and then let air dry.”

For color, option 1: “Squeeze out some lemons and put into a spray bottle (yes, this really works). Spray on just the mids to ends of your hair and comb through. Try to keep it off your scalp because it can burn. Then go sit in the sun and have a margarita. The lemon will be very drying to the hair and does minor damage, which is not always a bad thing. Beautiful, beachy hair is slightly damaged by sun, salt water, and rolling in the sand, and that’s what makes it so beautiful…So, don’t be afraid to rough up your hair a bit.”

For color, option 2: “A gentler method to slightly lighten the hair is with chamomile. Make a cup with four tea bags and let it soak. After it cools, put it in a spray bottle and follow the same instructions as before. This version is very subtle and will take multiple attempts and time in the sun before achieving lightening.”

So, there you have it—from his lips to your ears eyes. Happy Memorial Day and enjoy the day off (if you’re here in the USA)! If nothing else, take our pal James’ advice and go sit outside and celebrate with a margarita.

Andreea Diaconu photographed by Mario Sorrenti for Vogue Paris June/July 2013, Issue No. 938 in St. Barth—subscribe to Vogue Paris to see more.

Let’s Talk About It! JOIN IN
  • Lauren

    ITG, how are you guys such mind readers?! Thank you!

  • Georgie

    One summer I put a bottle of lemon juice in my hair over the course of about 2 weeks! I think I went in the sea too much though as I couldn't see much of a difference...

  • jane

    The post I've been waiting all my life : the perfect hair's secret finally revealed ;-)

  • Dana

    Good lawd that cover is beautiful. She is beautiful. Get me to a beach.

  • Nina

    Years ago I used a chamomile shampoo (Danish organic brand) during the entire summer, and I remember my strawberry blonde hair turning a lot lighter, it was such a pretty effect. Although I don't want to be platinum blonde I do love the sun kissed look. Now I wanna try the lemons! Besides, my fine and very soft hair actually becomes a lot easier to manage if it's slightly damaged.

  • Cat

    Guys PLEASE be careful with leaving lemon on your skin! I have seen so many cases of horrible lemon+sun burn on people's faces and hands in my country, where people often squeeze lemon onto oysters right at the beach. Skin turns a dark brown on those spots, and it can take MONTHS to go back to normal. So just wash (or at least rinse, to lower the concentration of citric acid) your hands and face before going in the sun (lemonades and cocktails are usually ok because the lemon juice is highly diluted).

  • Patty

    I loved it!
    I'm posting looks from Los Angeles and accessories:

  • Nina

    And hey, please review the Bb Surf shampoo + conditioner ASAP! I'm dying to hear everything about it.

  • Robyn Adrienne

    I just watched Eleventhgorgeous (youtube beauty gurus) posted a review on OUIDAD. It's a hairspray and cream that will re-create beach waves hair style without the heat -- or lemons.

  • Azrakun Blue

    perfection - and it seems so easy!

  • Joy of Stranger Sensibilities

    Mmmm will definitely keep this in mind for the summer. Thanks!

  • Komal

    I do love Bumble & Bumble's surf spray -

  • Alyssa Gapske

    Love it. Also try John Freida Go Blonder Conditioner and Not Your Mother's Beach Babe spray!

  • Heidi

    A favorite look! Also can use the Q-Redew to achieve the texture shown.

  • Anna Guseva

    How French Vogue covers can always be that amazing?

  • Erin

    love it! I'm obsessed with B&B's surf spray!

  • Thais

    What I used to do when I was in middle school to lighten my hair was (I know this sounds crazy) an infusion of onion skins. My mom who was a total beach bum in her youth told me about it and it works really well. Just peel off the dry outer layers of a yellow onion until you have about a handful, and boil them in a pot of water and strain the liquid. You can then pour it over your hair until it's soaked, or just use a spray bottle, then go outside and catch some rays. It's really gentle on your hair and you don't smell like onion juice, I swear, it just smells like whatever shampoo you use.


Bumble and bumble
Bumble and bumble Surf Spray