Swedish denim entrepreneur turned photographer Johan Lindeberg shot his pal GISELE over an easy-breezy two hour period not for a billboard, not for the big bucks, but really, as it turns out, for the love of jeans. "She called me," he said. And it comes as no surprise: everyone from Daria Werbowy to Carolyn Murphy (who turned us on to the ultra-high-waisted, ankle-zippered Jeans 8 last summer) stockpile skinnies, straight-legs, and leggings at his SoHo boutique. We swung by this week to catch up with the Brazilian supermodel, whose derrière is front and center in a guerrilla campaign currently being plastered around lower Manhattan, and get her denim rules of attraction.
What do you look for in jeans?
"I like when they make a nice shape on my booty. I like that. But they have to be very comfortable, as well. I need to be able to move in them, you know? They can’t be too stiff. I like tight but they have to be comfortable. I have to be free and flexible."
Denim shorts or denim pants?
"Both. I love shorts baggy, but really short. But, I also love pants… Jeans are pretty much all I wear. I’m not a dress person. I’m more of a tomboy."
High-waisted or low-waisted?
"It depends. Right now, I like high-waisted. It’s chic. For jean shorts, I like both high and low, it depends, but mainly higher. I’m going for high-waisted lately. It makes the legs look longer."
Black or blue?
"I have jeans in every color: black is always basic and it’s the easiest color to wear but I love white, too. And gray—I love gray."
Your own jeans, or your man's jeans?
"My husband’s would be impossible! They wouldn’t fit me. I do like baggy jeans for the summer. In the summer, you wear things that are easier on top… I like easy, simple shapes on top and then something looser on the bottom I think is cool. In the winter, you’re already so bulky on top so it’s nice to have something tighter on the bottom."
Makeup or au natural?
"I really don’t wear makeup that much, unless I have to go somewhere. I feel that it’s better for my skin to breathe. Anything I do is very basic; I like RMS makeup. But I think the best thing to do is to find a really great natural sunblock."
Tan or no tan?
"I usually go on the beach from, like, 7 to 8:30 or 9 AM, then again from 4:30 to 6 PM. I never go in the sun ever, under any circumstances, between 9 AM and 3 PM. I just don’t. It’s too hot."
—as told to ITG
Gisele Bündchen photographed by Emily Weiss at BLK DNM in New York on May 22, 2013.