Stone Fox Bride isn't your typical bridal boutique (their motto is “Fuck Weddings'). So it figures that owner Molly Guy's new line wouldn't be comprised of the princess gowns and mermaid silhouettes you see on TLC's Say Yes To The Dress. (Is anyone else strangely addicted to that show? Anyone?) In Molly's eyes, brides should be able to wear their dresses to say “I do' on a Saturday, dye 'em a different color on Sunday, and wear them out to dinner on Wednesday. She also recommends doing your own makeup “ Stila Convertible Color in Peony is your best friend') on the big day. She's cool like that. Anyway, for her first in-house collection, Molly went atypical all the way—and that extended to her lookbook. She enlisted fashion and art photographer Cass Bird to shoot, and friends like Jemima Kirke, Mandy Coon, and Pamela Love to model. Here's what she was thinking:

'Cass Bird is the ultimate Stone Fox —a beautiful, electrifying, creative force who has captured the zeitgeist with her raw, omnivorous eye for feminine truth and beauty. The models are all creative collaborators and friends of SFB—rad and complicated downtown powerhouses who embody both the darkness and light that makes up our crazy fair city of NYC. Pam [Love]’s a wild-hearted Navajo-inspired jewelry designer and Joan Didion aficionado. Jemima is a painter-turned-actress who believes that, in her past life, she was a child prostitute and junkie. (In real life she wears fancy cashmere sweaters and is a Brooklyn mother-of-two married to a nice Jewish lawyer.) Mandy [Coon] is a punk couture designer from Texas whose dyed-black hair and spiked bracelets belie her tender demeanor and gentle artistry. On the day of the shoot, we pulled in other models—our Sales Director Matt, Cass’ assistant Eric, our PA Mirella, and even Cass, herself. People laughed and cried and got naked and made out. It was a chaotic, spirited, out-of-control obscene celebration of good vibes and abundant beauty. Totally messy and amazing. Just like marriage. And love. We could think of no better way to kick off our first collection.”

Now who's ready to say yes to the dress?

Images from the Stone Fox Bride lookbook shot by Cass Bird.