Viktor & Rolf Fall 2013

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Pat McGrath: The look of the makeup is very pretty, very natural—beautiful blush on the cheeks and on the lips, eyebrows groomed to perfection, eyes contoured perfectly, and brown mascara on the lashes. We want the girls to look fresh but finished—and divine.

Luigi Murenu (John Frieda): It’s about the age of innocence, so we're preserving the youth of the girls and what they are. And it’s about the age of sensitivity, too; we didn’t want to make them look older or too sophisticated. The sophistication comes from taking a natural approach, from the contemporary. So, we're doing two soft braids and connecting them in the back, with pins to secure everything—it becomes very organic and very pure. And we're doing a very dry finish using a little bit of hairspray and a little bit of the John Frieda Luxurious Volume Thickening Mousse. That's it.

Photographed by Emily Weiss at Espace Ephémère Tuileries in Paris on March 2nd, 2013.

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Dearest ITG Reader,

We're working on something new that's launching this fall and we want you to be the first to know.

xo, Emily