MAC Mineralize Rich Lipstick in All Out Gorgeous


By this point, you know how we feel about MAC lipsticks: pigment-rich, nice-n-smooth, and generally packing some serious staying power (that being said, does anyone else feel like Ruby Woo has kind of magical staying powers? Maybe it's the matte-ness?). And their new Mineralize Rich line is all about moisture—the "mineralize" of the title refers to the 77 mineral complex inside—just in time for those Spring Showers you've heard so much about. Are you the type of girl (ahem, dry-lipped) who always, always, always needs to buff up those lèvres of yours and rub in some lip balm before you even think about color? Well, cool it with your OCD, Howard Hughes, and get with the program: we're talking about a moisture surge with a slight shine (but not lacquered-looking), for  a lip-lovin' good time in good colors. Our favorite? All Out Gorgeous, a deep and warm berry-rouge that's not the deep gothic tones from fall and winter but still feels a bit "it’s not Spring yet."

Photos by Elizabeth Brockway.

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  • Hels

    we need a picture on the mouth!

  • Cat

    Ruby Woo is the shit. I've been stopped by random people on the street to ask what I'm wearing. Oh, and I've eaten a hamburger with it on, and it still looked decent afterwards! (I guess I lack Ditta's commitment to the look haha)

  • syvany

    Mac calls the Ruby Woo finish 'Retro Matte', and its the only lipstick they have with that kind of finish, which also explain the staying power. I prey to the Lipstick god often hoping they will create more shades in that finish.

  • Ruby


  • Nicole

    No picture of it on or even a swatch? Sigh...

  • Local & Opulent

    They just have the best pigments! Love MAC.

    A new post is up on Local & Opulent and I have shoes on the brain! Seriously, who doesn't love shoes. This collection would have Carrie Bradshaw drooling!

  • caitlin

    i love ITG so very much, but i can't help but feel like you are missing an essential part in all of these beauty!! you can say how much you love these products but we want to see the finished product. please!

  • josh


    There’s actually new video that just went up on YouTube about *Makeup*:

    It’s exciting to be talking about Spring fashion already – can’t wait to
    ditch my winter clothing!


MAC Mineralize Rich Lipstick All Out Gorgeous