If Not Now, WEN?

Wen by Chaz Dean

What do you know about Chaz Dean? If you're the type of person who watches television during the hours most other people tend to either be asleep or not watching tv (that is to say, 2 to 7 A.M. or the middle of the day), then you might say, “A lot!” or more likely, “Enough.” If you are the other type of person (say, a steady sleeper), then you might not know a damn thing. Well, we are happy to help. Chaz Dean is a runaway QVC/infomercial star with a vague resemblance to Keith Urban and an odd penchant for black vests and loosely looped (but rarely tied) skinny ties, and a line of hair products that he’d really love to tell you about, called Wen by Chaz Dean. (He also made frequent appearances as a needy interior-design client on the Bravo series, Flipping Out.) His bio, on ChazDean.com—which also features a section called ‘The Trinity,’ devoted to his three laborador puppies, and for this, we do sort of love him—begins, “Inspirational, trailblazing and passionate. Those are just a few words to describe celebrity hair stylist Chaz Dean.”

But here's the thing: Wen, a line based around sulfate-free “five-in-one” conditioning cleansers (free of synthetic dyes, petrochemicals, phthalates, and triclosan), is kind of good. Sure, the Sweet Almond Mint Cleansing Conditioner looks like a Gallo wine jug. And yes, you have to use 10 to 15 pumps (!!!) of product each time you use it and massage vigorously for three minutes and leave it on for an additional five...and it sort of feels like you might have rubbed body lotion into your scalp, but! It made our hair feel soft, bouncy, and even shinier—a distinction we normally attribute to Photoshop techniques in hair ads.

Added bonus? When you go to the Wen website, a little live chat box pops up, which means that Chaz Dean employs people (robots?) to be available to answer any questions that should pop up and guide you through completing your online order. This is a function we've only seen on websites for real estate agencies and cell phone companies.

The moral of the story: don't judge a book by its cover/product by its bottle? (Alternate moral: infomercials tell the truth?)

Let’s Talk About It! JOIN IN
  • Marcey B

    I've been a faithful user for almost a year now. However, here are a few things I've learned: a) the recommended amount of pumps is CRAZAY!!! If I used that much I'd be in the shower all day. 1/2 of the suggested is usually plenty. b) read the instructions and start at the roots. c) the re-moist is AMAZING!!!

  • Laura

    I've been using wen for a couple of months now. Over the holidays it seemed everyone I talked to was using wen, people with a variety of hair types all love the products. I have fine, thin, oily hair, nothing anyone would be envious of but I do like the wen products. My hair does feel softer and more manageable. Washing can be a bit tedious but you only need to do it once (versus washing then conditioning). I use the cucumber mint cleanser.

  • Kattttt

    I just watched the instructional video - it is 10 to 15 pumps per hair SECTION. They divide the hair into four. So, 40 to 60 pumps per wash. Isn't it possible to find a pump that dispenses more product so it sounds less insane??

    • Marty1211

      I have shoulder length hair and use 20 pumps total...it keeps my colored hair soft and shiny. I've been using it for two years...no buildup, no falling out hair.

  • ClosetCravings

    I've been using this product for over a year. It's fantastic but it can be a little tricky to use. It took me a few tries before I fell in love with it (definitely follow the directions). Washing your hair can feel a little bit like a chore, but the results are worth it - you really do get super soft hair. Also, I think it depends on how much hair you have (I have long, thick hair), but if you try to skimp on the amount of product your hair can actually look the opposite of clean - very greasy. I currently buy it from Sephora, and I'm hoping they'll add more scents and large sizes.
    Satisfy Your Cravings For Celebrity Style and All Things Stylish and Sweet

  • ame

    As much as I wanted that stuff to work for me--and I have tried it now three separate times--it destroyed my red hair color, built up something horrible and I shedded like CRAZY when I used it. And when I stopped using it and prell'ed it back out and went back to normal...my hair was back to normal and great again. I used what's left as just a rinse out conditioner in my ends til it was gone, but it builds up SO BADLY.

  • http://www.facebook.com/raevin.long Raevin Long

    This product is hype. SOOOO overpriced. Really, any silicone-free (preferably all-natural) conditioner works the same way. I use Nature's Gate Hemp Conditioner, and anything from Trader Joe's the same way for only 3-6 bucks a pop versus the Wen price. Really comparable ingredients, too. The method is called co-washing (as in washing with conditioner, yes). Just like some of us can only use cream cleansers on our face, some of us also have sensitive scalps. Doesn't mean you need to spend that much OR use THAT much product! Ridiculous.

    • http://www.facebook.com/kim.hoang.94043 Kim Hoang

      thanks for the input. I'll save my money then.

  • Lauren P

    I am so undecided on this product. I really want to try it out but its so expensive! I am worried that I won't like it and then I will be stuck with a bottle that I'm not using. I haven't had much luck with cleansing conditioners in the past. This is THE cleansing conditioner though so I'm tempted to still give it a try. Its not really the type of product you can sample. I might just have to take the plunge and buy a bottle....


  • Janna

    I've used quite a few WEN products. I don't find that I have to use nearly as much as they recommend. You can figure out how much to use based on your hair type and length- enough that it feels like it's cleaning. I really like co-washing but haven't made the commitment to only doing that. I do like Dermorganics shampoo & masque, which is sort of a happy medium between WEN and normal shampoo.

  • Anon

    I've read about people suffering extensive hair loss from this product, something about build up on the scalp suffocating follicles. Is this urban legend or true?

  • sashi

    Instead, find Christophe Robin (no relation to Winnie the Pooh's friend as far as I know). Use the creme lavante au citron. Similarly strange, you use it at first on your dry hair before showering, then add water gradually. It costs about $50 but you use a tiny, tiny bit with incredible results.

    • MissWix

      that stuff is INCREDIBLE. also it smells like a dream.

    • Lana Nasser

      love the pun

  • http://twitter.com/Occhineri23 Suzanne

    L'Oreal makes a cleansing conditioner that works pretty well. It smells a little like Serge Lutens Un Bois Vanille, too.

  • Clk

    Wen made my hair so oily and heavy. When I stopped using my hair was like 'I'm free I'm free."

  • http://www.farandwildjewelry.blogspot.com/ abigail lind

    i've said it once, i'll say it again: no poo or bust baby.


  • http://twitter.com/hannahlouloulou Hannah Banana

    My curly Braveheart damaged dry hair LOVES LOVES this stuff and it's made my afro fabulous and soft. Get. It.

  • http://twitter.com/LocalAndOpulent Lesley O.

    hmmm... these comments have left me confused. I have wanted to try Wen for a while now... I suppose I will just have to try it for myself!

    A new outfit post and photo diary from World MasterCard Fashion Week is up on Local & Opulent


  • http://www.fashiongeektv.com/ The Fashion Geek

    It's humorous that I've read so many negative comments on Wen, here. My mom and I have been ordering this amazing formula for over a year now and have never had any doubts. I am African-American and do not relax my hair - fully natural coily curls everywhere! I use the cleansing conditioner as a co-wash every few days so I'm not constantly stripping my hair of moisture. It is also an amazing de-tangler. Although they say it is good for all hair types, I honestly believe it depends. What may work for one person, may not work for another. We all have different types of hair types and patterns - most of us actually have a few types in our head at one time - so it is difficult to tell which products will work before we try them. However, I will say there are several co-wash products out there that are far less expensive. As far as your hair feeling heavy and weighed down with the product, I would say if your have fine hair, do not use as much of the product as they recommend. Use enough to cleanse your hair in the shower, then apply only a small bit as a leave-in. I have also read quite a bit on build-up from the product. This is due to users simply washing the hair and not the scalp. I recommend cleansing the scalp and applying natural oils, such as coconut, Argan, or jojoba oil, to the scalp afterwards when damp.

  • Lana Nasser

    something about this guy just doesn't look right to me.

  • JD

    I love this product! I have been using it off and on for about 3 years. It's weird at first and my hair was still oily the first couple of weeks, but your scalp will adjust. I have processed, naturally curly/frizzy hair. But i have Zero split ends, that's even after I straighten it at least once a week, and when I decide to leave my hair curly the curls are way less frizzy! (And I live in New Orleans so humidity is a big concern!) I decided to switch it up and try Moroccan Oil Shampoo and Conditioner which smells amazing....but I started to notice split ends after a few times I would straighten it. I like Wen better because my frizz and split ends are completely gone. It IS a little pricey...and I don't do the recommended 15 pumps...but I think of it this way...It's my HAIR and I need to use what's best for it.

  • http://www.facebook.com/people/Heidi-Steindel/1544622489 Heidi Steindel

    I use wen off and on for a year now. I use it differently... i generally use a sulfate free poo for the first wash then wen as a second. I have a hard time letting go of the lather. One thing that keeps me with wen is the SCENTS you can not find good scented shampoo anywhere. If I knew of another company that made lavender or pumpkin scented shampoo i would go there but so far finding exotic shampoo scents is impossible.

  • http://www.facebook.com/people/Heidi-Steindel/1544622489 Heidi Steindel

    Also if you had hair loss you may be alergic to something in it. try the wen kids formula fist, it is the most gentle and the scents are fantastic- watermellon-apple-bannna

  • gerlinde

    god bless infomercials.

  • Tarrick Persons

    I've been using the cleansing conditioners since 2006 and never had any problems with itchy scalp and hair loss. Plus I am the mother of 4 girls and we all have used it without a problem. You may be allergic to the product due to the ingredients but shouldn't discourage folks from buying it because your experience was not a positive one. No one product can please everyone. I've heard of folks having issues and that's unfortunate but many of us use the product and are quite happy with it.

  • Tarrick Persons

    Well there are people who use Wen without experiencing itchy scalp or hair loss. You and others may be allergic to one or more of the ingredients but there is no need to discourage others because your experience was not good. Me and my 4 daughters have been using Wen since 2006 and love it. Never had any issue with the cleanser or any of the other products for that matter.

  • Fiona

    I have naturally dry hair and this shit works so well. You don't have to use that many pumps AT ALL. I use like five or six, but my hair has never been oily. Still fifteen "per section" on anyone is ridiculous. It comes in a huge bottle and it's thirty bucks. So much cheaper than kerastase and you don't have to use conditioner. Highly recommend

  • Jenna Jynx Andromidas

    I myself only had to use this product twice to know not to use it again. There is a VERY large number of people with itchy scalp and hair loss problems after using this product. Some people didnt start experiencing the problems till years later. My hair stylist told me to stop using their products because tons of people have come in with the same problems. If it works for you thats great and all but just be cautious.

  • Amy Poller

    I used Wen for about 3 months, and my hair started falling out too! So I totally understand what you are going through. Finally, I was able to use a Shielo shampoo that strengthens that helped me grow my hair back...i am now using the Shielo Volume Shampoo, and it has really filled out my hair - thanks Shielo....I hate wen!!!


WEN® by Chaz Dean
Wen by Chaz Dean Sweet Almond Mint Cleansing Conditioner
WEN® by Chaz Dean
WEN® by Chaz Dean Sweet Almond Mint Intensive Hair Treatment