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The Ombré Effect

Let’s think back to that first time you dyed your hair. It was probably from a box, right? If you’re anything like us, you were probably, oh, fourteen, or maybe a particularly rebellious eleven. Chances are, you saw Reese Witherspoon in Cruel Intentions and thought, 'Oooh…I wonder what it would feel like to be blonde (among other things...).' Or maybe you were already blonde, but noticed that around February, your bright summer highlights tended to look better in the summer. Don’t you dare screw around with your hair!!! Your mom warned. But screw around with your hair you did, because, really, it was just too easy—that row of boxed hair color in the beauty department is like teenage-girl catnip. And in 8th grade, you were probably just wise enough to know exactly how many minutes it’d been since that one guy last called you, but not quite there yet when it came to hair color chemistry. And, let’s face it, you still might not be. In our book, drastic changes are something best left to professionals, but small changes? I mean…you already know how Emily feels about at-home haircuts. So, imagine our delight when L’Oréal Paris announced a new addition to Féria, their long-standing haircolor line, for going ombré—you know, lighter at the bottom (think: Gisele hair)—in your own freaking bathroom. It sounded too good to be true…but it also sounded like a challenge, and from figuring out how to pluck your eyebrows to nearly razoring off your legs the first time you tried shaving, there are few things in life that get us going like a beauty-oriented rite of passage or initiation. With Wild Ombré, you can do as little or as much color as you want, satisfying the art-school-nerd in all of us, and it’s pretty difficult to go overboard (just don’t try to be a hero—it's called wild, you don't have to get wild). And, you know what? It worked. And it was easy. And kind of really fun.

Without further ado: check out this how-to we made with our pal Lauren Levinger, the new Director of Communications at VFILES and the brains behind The Food Life, in collaboration with L’Oréal Paris. We think your weekend plans just got a little bit more interesting.

And if you can wait a beat—click here, because we’re giving away 50 sets of all three shades (060 Medium to Dark Brown, 070 Dark Blonde to Light Brown, and 080 Light to Medium Blonde)!**

Happy experimenting, everyone.


Filmed at The Standard, High Line in New York City on February 3rd, 2013.

**Contest now closed. Winners will be notified shortly! 

Let’s Talk About It! JOIN IN
  • Bonnie Clyde

    Love the video!! I need to try this!!

  • Alice

    Looks amazing, very je ne sais quoi. Now I miss my long hair (I've been cutting my own hair for a month now. I got hooked thanks to you and Leandra)

  • Sasha

    Your video content keeps on getting better and better. Seriously, I want an ITG weekly talkshow, yo!

  • http://twitter.com/blakeknees Jennifer Blakney

    This has just solidified my decision to keep growing my hair, just so I can try this. Box dye certainly has come a long way. Emily, just don't cut your hair shorter because that will, yet again, sway my decision (my resolve is already pretty shaky).

    • Ash

      You look gorgeous with short hair (judging from the tiny thumbnail) :-)

  • JCW

    love this post!!!!!

  • Marta E

    Loving your videos!



  • The slow pace
  • heatheradair

    darn. now i'm gonna have to go try this.....(AND eat sour worms while I'm at it....love those suckers).

  • C

    What lipstick does Lauren use towards the end of the video? Thanks!

    • IntoTheGloss

      It's L'Oréal Paris Caresse in Cardinal Plume. xE

  • Sabrina

    Best video yet!

  • http://twitter.com/SarahMorabito Sarah

    please do tell where that killer bomber varsity jacket is from?!

  • ali

    I have brown curly hair (really curly) and it looks great-- although I have to say I paid someone to do it.

  • elizanna

    Blonde at the bottom would be very pretty!

  • Jasmine

    How does Emily get that killer movement in her hair?

  • http://twitter.com/hannahlouloulou Hannah Banana

    Love love love this!

  • C

    Sooo pretty. I have dark blonde hair...I don't know how this would look on me...plus I'd probably mess it up...dang

  • jane

    emily your hair looks sooo great!! i kind of have the same haircut but i never achieve such a natural result...what do you do?!?!?!?

  • http://www.facebook.com/kerry.diamond Kerry Diamond

    My gorgeous girls! Love it!!

  • Michelle

    Where is the gold pendant necklace from? She plays with it in the clip.

    • Bia

      I dont know what the specific brand her pendant is, but it is a Virgin Mary pendant, which you find easily in brazilian jewelery and even some catholic churchs gift shops. Maybe in the states an online search, say etsy might bring you some luck ;)

  • Ms. Minnow

    As long as I have dyed with L'Oreal, I have never gone wrong. I have never had my hair coloured in the salon. Lately I am using the Casting Creme Gloss to brighten up my dishwater blonde.

  • Paulina

    I'm thinking bout ombre for myself :) Good post!


  • http://thinskinlintmint.tumblr.com Claire

    wow that turned out well, i've just been dying mine with maximum blond and it never gets to be blonde really but i'm soo trying this, the color turned out so well on her! also emily, ugh every time i see your hair, it is so KILLER

  • h

    What lipstick are you using? The red one?

  • Aubrey Green

    in love with your bathtub!!!!

  • http://www.facebook.com/people/Elena-Ryndina/100000493669831 Elena Ryndina

    oh I just love it!

  • ITGNick

    Hi Natasha- You can click the links above (in the text) and also in the "Get The Products" section.

  • http://www.ellaandlouise.com/ Patricia

    So I actually went to the store and got this on saturday after reading your post! Veeeery happy with how it turned out, and this is coming from someone who never ever permanently dyed her hair before. So thanks, you inspired me to try someyhing new! :)

  • http://www.ourwonderlust.com/ TinaOurWonderLust

    Thank you for this video. It totally inspired me and now I got my Ombre on! It's a lot more subtle than the way you did it...I got scurrred. But I'm still loving it. Check it out: http://www.ourwonderlust.com/ourwonderlust/feria-wild-ombre-by-loreal.html


  • Cassandra

    What's the girl's name who have ombré hair? thank you!


L'Oréal Féria Wild Ombre Hair Color Kit