There’s a little something we say around these parts, and it’s that nothing perks up the face like a BRM. That’s a Bold Red Mouth, folks. And so, on this first day of New York Fashion Week (my first day), I needed a BRM like I needed a triple espresso, which is to say, right away and a lot. The weatherman is predicting 36” of snow between now and tomorrow in what is being called “Superstorm Nemo,” though I think it’s safe to say the original Nemo (the one in the ocean) was a heck of a lot cuter than what NYC is about to look like. This morning, with two shows ahead (Jason Wu and Rag & Bone), I pulled on my trusty black jeans, a navy blue Cos sweater, Nike Dunks, a smattering of gold Catbird rings, and reached for the red. For the next five days, Alessandra and I are partnering with Giorgio Armani to top off our looks with the brand's new creamy, dreamy, feather-light Lip Maestro liquid lipsticks, which you might recall seeing on Esther a couple of months back. Today, I’m wearing the brand’s infamous #400 (a spot-on true red—it’s already a best-seller as a Rouge d’Armani lipstick), the exact same shade I put on Esther, because, wow, did that ever look good. Now let’s just hope my “infinity scarf” doesn’t mess it all up.

—Emily Weiss

Emily Weiss, wearing Giorgio Armani Lip Maestro in #400, photographed in New York on February 8th, 2013. This series is s ponsored by Giorgio Armani.