Joséphine de la Baume


"I grew up in Paris, and now I live between London and Paris. I’m an actress and a singer—I’m signed to a French label, Warner France, with my little brother. We're called Singtank. Our record came out in France last May, and now we’re working on the second EP. I’m also working on English and American movies… It’s funny: considering that I sound very French, you would imagine I’d be doing the acting in France and singing more in England and America, but it’s the other way around. I am on a couple of episodes of a show that just aired [in the UK] called Mr. Selfridge, with Jeremy Piven. And I did a vampire movie called Kiss of the Damned, which comes out in May in the States and is directed by Xan Cassavetes, John Cassavetes’ daughter. It’s an homage to ‘70s and ‘80s vampire-horror movies, but with a very graphic and romantic side to it.

Growing up, I went through a couple of different phases. I was a rebellious teen. Well, I was really good in school, up until I discovered men, I think—like most teenagers—and that became way more important than anything that had to do with studying. And then partying, of course, went with it. First, I was into Nirvana, and I had a moment when I was eleven that I was really grunge: long greasy hair, big sweaters, and Dr. Martens. I don’t think it was the most attractive period for me because I was going through puberty at the same time. [Laughs] Then, I started getting into hip-hop and big Nike Air Max, really tight jeans, very tight sweaters, and big bomber jackets. I wore my hair up in two ponytails and I plucked my eyebrows a lot... And I was so into lip liner at the time; I still love it. A red lip pencil is great because it’s dry and you can make out and not ruin it; you look like shit if you make out in lipstick.

But in terms of skincare, I keep things relatively simple, but I’m also really bad at throwing stuff away, so I have so many products; I always think I might use it at some point! My husband [Mark Ronson] doesn't really keep anything in this bathroom—it's all my things. [Laughs] For face wash, I like the Instant Foaming Cleanser by Caudalie. I don’t like makeup remover, and I need to feel like my face is really clean—this one takes off makeup and makes me feel clean. After I was my face, I like to do a mist or a tonic spray, so I’ll use either the La Mer The Tonic, which is super moisturizing, or an organic fleur d’oranger spray. I used to like all organic stuff, but I’ve just realized I don’t actually like it that much; I like science, too! Now I use Shiseido Bio-Performance Super Corrective Serum in the morning and at night. It is amazing. I go from looking 60 years old to my actual age… I was just fed up of looking like shit, so I found it in a department store. Sure, if you’re eighteen years old and you use organic products everyday, it’s fine—you don’t even need cream—but as you get older, I felt like I needed something more intense. And my skin is really dry, too. I love Shiseido products—I use Shiseido deodorant, too; it just smells really good. I think a deodorant is just as important as a perfume, you know? Have you ever made out with someone and then you smell their deodorant and you’re so repulsed? [Laughs] It’s just something to think about. This one smells good and it works. I’m terrible because I should use one that’s more organic, but then again, I don’t know how much those organic crystal ones are just marketing. I’ve tried a couple, and I don’t think they work so well, and they’re messy. I would rather smell good than smell like an onion.

For makeup, I’m pretty good at doing my own. From having been on photo shoots and sets, you kind of pick it up, I guess. I never put foundation all over my face, but I use a little Chanel Perfection Lumière or Diorskin Airflash. Then, I like making big eyebrows when I go out—like, '90s eyebrows, kind of arched, kind of Linda Evangelista. The Lancôme Ombre Absolue Palette in Murmures du Desért is great for brows, even though they are supposed to be eye shadows. Then, mascara: I always want big, thick eyelashes, top and bottom, kind of Sixties; the Diorshow mascara is perfect for that. And for years, I drew a cat eye every day, but now I'll only do it occasionally. I like quite cheap liquid liners for that because their brushes are the best: the Maybelline Line Stiletto and the L’Oréal Carbon Black Telescopic Liquid Eyeliner, which I’m wearing right now. I just do a really thin line and almost straight out—I don’t go all the way down and up because I have quite small eyes, so it can make my eyes quite droopy. Then for my cheeks, I always used to wear a bit of pink blush—Benefit Thrrrob—but since I recently came back from holiday, I got into bronzer. The Lancôme Star Bronzer is gives you that ‘holiday glow,’ you know?

Now we can get into my lip liner obsession! [Laughs] These are the two that I use: a Jane Iredale lip liner in Spice, which a makeup artist gave to me, and the MAC Lip Pencil in Whirl, which is the one I use most every day—it’s like a neutral pink, but it has a bit of blue in it. Then, at night, I like to mix it up. I’ll do a YSL lip liner in #19, which is great because it is quite vibrant and dry, or the MAC Magenta pencil, and I mix them with Whirl to make the color a little less orange or just softer, depending; Whirl tones everything down. The T. LeClerc Crayon in Rouge Emotion is mega-dry and long-lasting, too… If I want to do something darker, more intense, I love YSL Rouge Pur Lipstick in #149 Black Tulip. But in that case, I will just do a lip and nothing else.

I wish I could take credit for my nails—but I had them done on a shoot that was David Bowie-inspired. I don’t know what products they used! But I loved the manicure, so I kept it. When I do my own, I use mostly Chanel polishes—they’re the best. I stay with red because it’s just kind of classic and nice. Chanel Dragon is great, or sometimes I’ll do a more modern metallic, like the Chanel Peridot.

What else? I take a lot of baths… French women mostly take baths. If I have to wash my hair, then I will take a shower... I know it's probably unusual for French women, but I shampoo every other day. The brand is always changing, but right now I'm into the Klorane Pomegranate shampoo, or the Leonor Greyl non-foaming shampoo. That one’s not as fun, though—I like lathering, I like bubbles! It’s supposed to be an experience! I use Frederic Fekkai conditioner, but only on the ends; I like my hair dry at the top. Other than that, maybe I’ll spray some L’Oréal Elnett hairspray; it reminds me of my mom in the ‘80s. It was such a part of my childhood, and she still wears her hair like that—really big. For me, it’s still the best thing to make a dry texture. Right now, though, my hair’s in transition: I’m going more and more blonde, less red. There’s starting to be too many redheads in Paris, so now I’m telling my colorist, Stephane Pous, ‘Enough, no more redheads in Paris. I’m going lighter.’"

—as told to ITG

Joséphine de la Baume photographed by Emily Weiss in Paris on January 25th, 2013.

Let’s Talk About It! JOIN IN
  • Paulina

    Many of these cosmetics are well known to me - but in different colours ;) I have completely different skin tone, even though I may seem pale now in the winter - my skin likes all these peachy tones ;)

    I really like this blog :)

  • Sandra

    Love this! I like her very much. She seems to be very smart, and she is beautiful. And, I totally agree with her regarding deodorants. So called natural deodorants simply do not work. Just waste of money. I have tried so many natural deos including the overhyped deos, and they are crap. I would rather use a normal antiperspirant and do not smell than a crappy natural (and usually pretty expensive) deo that makes me stinky. Thanks for this nice top shelf. I really enjoyed reading it.

    • Max

      Welelda Wild Rose Natural Deodorant spray actually works. Trust me.

    • Nina

      OMG, yes organic deodorants suck big time! I tried the green one by Biotherm (I love the original blue) once and my armpits were seriously WET from sweating on my bike when I got to work. SO gross. Horrible waste of money.

      • freudianslippers

        hahaha biotherm is NOT organic, and deodorant is not antiperspirant.

        • Nina

          yes, the green edition of deo pure is 100 % natural and has the eco cert label. and the excessive sweating (ha ha) never happens with the original. anyway, just to make myself clear.

  • Lesley O.

    I just love hearing about people's skin care routines - am always looking for tips!

    New post is up on Local & Opulent about LFW's top trends.

  • Cay

    LOVE her! So many French women on here are like "Eh, makeup. I just wash my face every few days and walk out the door, and I don't do anything to my hair." Which is awesome, but not something that most of us actually follow. She just seems cool--love the simple cat-eye.

    Speaking of French ladies, you should do Camille Rowe!

  • heatheradair

    ahhh, I *love* to hear people shirk the straight-up organic options every now and then -- to hear someone say "bring on Science!" makes my day. doesn't hurt that she's gorgeous and likes her "girl-products."

  • Brit

    Oh thank God,
    I thought you guys got rid of the top shelf; its my fave segment!

  • Joy Of Stranger Sensibilities

    wow she is actually a clean french LOL.

    • Meme

      Obviously you've never been to France. LOL

  • Janine

    I love her sensibility. So honest about products. And I feel the same way about organic or more simple products. I find those products have more ingredients than the so called bad brands.
    Question: Does anyone recognize the shadow quad? I always focus on the product that isn't listed in the article. :)
    Thank you! Love ITG!

  • eastvillagesiren

    Reading her was like deja vu for me; I've been transitioning to effective products with well-researched ingredients (synthetic and non) after two years of allergic reactions to "organic" products. And as for getting older, yup, I look for products that keep from looking tres merde ; ) She has a lovely attitude towards makeup and having fun with it.

  • Nomadic D.

    I am now officially obsessed with how she does her eyeliner. I love that weird little disconnect at the flick, going straight across like that. How did I never even think of that as an option?! Trying it tomorrow. And probably every day after that for the next 2 weeks til I get the hang of it, ha!

  • Ashleigh

    Gosh she is gorgeous. Lovely top shelf

  • babelincoln

    wow, her hair color is perfection!

  • KathS

    Love her....hands down new fav. Have always thought the best and longest lasting lip is MAC spice liner +cherry chaptick or cherry nivea. I wonder if she fills her whole lip in with the liner?

  • Kassandra Fairhall

    Love her personality hahaha she's so upfront and funny. Her nails are sauper cute and her dark red hair is so pretty.

  • lauren

    Someone else is obsessed with deoderant! I am so self-conscious about my deoderant smelling good and not being over-bearing. I have tried almost everything in the drugstore, a few organics, and some more expensive and am still searching for the perfect one.

  • Sara

    Curious what the brand is of the two beautiful tubes - one white, one black with gold design - she is holding in one of the photos?

  • chicnoir

    Well well well, what do ya say ladies, we got a French girl who loves makeup and isn't afraid to admit it.

    *pumps fist*
    Yes! I just knew there was one out there.

  • Lana

    Made me giggle how many times she mentions making out. But she is absolutely fabulous. So GORGEOUS omg! And I like her outlook on makeup and what not. It is refreshing to know that not all Parisian birds simply wake up and go looking so chic. A+ ITG, A+!

    • Kristina

      Heehee, there are probably virtually none who wake up and go- they just like to claim that they do! The French love to tell you that they do virtually nothing, don't wear make up and just use water for their skin care regime- definitely NOT the case! But trying to get anything else from them is like getting blood from a stone, which makes Josephine very refreshing.

      Thank you for doing a feature on Jospehine De La Baume- LOVE her!

      • Miss Y.

        Being European myself and living close to Paris, I know that the "French myth" of effortless style and beauty is not true. I often get annoyed when I read the comments here and see how some people seem to gush all the time about French women and their aesthetic. I find it hard to understand why some Americans are so fascinated by the French. These women are not godesses, just people like you and me, who have found a style that is works for them. Which is awesome. But more often than not their style *does* require a lot of efforts no matter what they want you to believe.

  • Prey/Pray

    Great products I love top shelf.

  • charlotte bentley

    What a sex pot! I love her and Mark Ronson
    I'm obsessed with the nails

  • Jay

    My girl crush

  • bianca

    Cool!!! I would LOVE to see the top shelf of Olivia Palermo. I DIE for her hair and perfect skin.

  • Mia

    She's soooo gorgeous and her eyeliner is perfection. It was interesting what she said about organic products, something similar happened to me some time ago, not that the products I was using were unperforming, but I did realized it's just not all about natural ingredients if I wanted really good skin, you need cosmeceutical ingredients as well, a little science is not bad. I still have a super clean skincare routine, but I added, let's say not exactly natural products that could really fight off important skin concerns, when it comes to targeted treatments and exfoliating/resurfacing/brightening products, I would only pick science-based brands. And I happily discovered that many brands have some incredibly clean products that contain only what's important with no other unnecessary additions, like Dermalogica, Skinceuticals, Perricone and Bioderma.
    What I always say too, is that's very important for people to learn about ingredients, that's the only way to know what are you getting, if the product you're getting will do what it promises, it can really help to choose better, because it's easy to go wrong jumping from natural-based to science-based or from science-based to natural-based, but the only ones that will make little or no mistakes are the ones that have true knowledge about ingredients.

  • mlramer

    Obsessed, she is gorgeous! I adore her hair!! Top shelf the best!!

  • Alexis

    Yay, someone else that is obsessed with lip liners, I will never give up my MAC liners, they're the best,

  • bolly

    Ooof she is perfect isn't she??


L’Oreal Elnett Hairspray
Dior Diorshow Mascara
Klorane Shampoo with Pomegranate
YSL Dessin Des Levres Lip Pencil
Lancôme Star Bronzer
La Mer
La Mer The Tonic
Shiseido Bio-Performance Super Corrective Serum
DiorSkin Airflash
Jane Iredale
Jane Iredale Lip Definer in Spice
Frederic Fekkai
Frederic Fekkai Brilliant Glossing Conditioner
Leonor Greyl
Leonor Greyl Douceur Vegetale Shampoo
Lancôme Ombre Absolue Duo
Caudalie Instant Foaming Cleanser
T. LeClerc
T LeClerc Lip Pencil in Rouge Emotion
Benefit Cosmetics
Benefit thrrrob Blush
Shiseido Anti-Perspirant Deodorant Roll-On
L'Oreal Carbon Black
L'Oreal Carbon Black Telescopic Precise Liquid Eyeliner
Maybelline Line Stiletto
Maybelline Line Stiletto Ultimate Precision Liquid Eyeliner