Jason Wu Fall 2013 - Into The Gloss

Jason Wu Fall 2013

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Can we just say that as much as we love ‘no-makeup makeup’ (and of course, it is extremely chic to appear as effortless as possible), we can really get into makeup-makeup. So, color us pleasantly surprised when backstage at our first show of the season, Jason Wu, we saw thick swathes of purple shadow illuminating the peepers of some our favorite ladies (Liu Wen, Cara Delevingne, Jessica Stam, and Catherine McNeil, among others). Starting off the week with serious makeup? Three cheers here, please! But first, Odile Gilbert applied Kérastase Elixir Ultime to the models' hair and gave them middle-parted, slicked-back, braided bun. “It was about being chic, elegant...Voilà!” Gilbert explained. “Modernity was very important, too.” Silver barrettes and a dousing of Kérastase Double Force Controle Ultime hairspray kept everything together (and had us contemplating a trip to Duane Reade for some Goody options): the effect was that of a bob mixed with a chignon.

As for that eye, well, Diane Kendal didn’t have to look far for colors, as Jason Wu—surprise!—worked with Lancôme to create the purple pigment used on his girls this season. Kendal lined the eyes with Lancôme Le Crayon Kohl in Purple Dusk, added some Liner Design Gel in Violet Stylista (for emphasis) with a clean brush, and then applied Wu's new Indigo shadow (all we've been told is that Jason Wu's Lancôme collection is "coming soon") into a graphic, exaggerated smoky wing. “Instead of a cat eye that's black, it's refreshing to have one that's a color. It doesn't feel so generic,” Kendal said. “The finale look is a dress made out of this purple fabric and Jason wanted to tie that color in. I think blue is going to be a trend for fall," she added. (You heard it here first, kids!) “This color is more of an indigo-purple—it has that 'dual' feel to it, it’s not a true blue... It’s more interesting.” No shrinking violets here, that's for sure.

Photographed by Emily Weiss at Jason Wu's Fall 2013 show in New York on February 8th, 2013.

Let’s Talk About It! JOIN IN
  • mlle p

    Odile Gilbert is so talented - what a pretty bun look!

  • http://www.facebook.com/jjmedusa J.J. Barkas

    I love the hair, too!

  • http://twitter.com/bellechantelle Chantelle

    I looove this. I just sent it to my mother so she can do it on my hair when I see her soon. Amazing.

  • BeautyholicRomy

    The Veronica palette in the latest MAC Archie Girls collection (nostalgia much? #idie) would be great for achieving this look! xx

  • http://twitter.com/Alouette_Jolly Ada

    Looks beautiful!

  • Mathilde
  • http://www.facebook.com/mckenna.rishmawy McKenna Rishmawy

    Would you guys consider doing a small how-to or provision of some tips on how to do a cat-eye with eyeshadow like this, like winged eyeshadow? I've developed expertise on a cat-eye with liner of every kind, but I love this winged shadow look.

    • Di Delgado

      Yes, I second the request for a future tutorial recreating this similar cat eye with eye shadow, I love it!

  • Jen

    Wow, they've created such a striking shade of violet for the eye makeup. Gorgeous! *Goes to makeup stash to try to re-create this*
    -Jen
    http://www.vibrantbeautyblog.com

  • SJ Shanks

    The hair is absolutely gorgeous! So elegant.

    http://my-cupof-tea.blogspot.com.au/

  • fairytalesandcoffee

    This is a beautiful shade of purple-blue. Can't wait to see this shade produced for consumption...Love the super glossy, but non-oily looking hair. I love backstage beauty shots.

  • Stephanie Nelsen

    The makeup is lovely, and the hair -- it is stunning! Equal turns classic and modern and just so, so elegant. Bravo, team.

  • Ona_in_Barcelona

    Beautiful!

  • Amy Arisse

    Love Cara's face!

    http://www.afteramy.blogspot.com

    xx Amy.

PRODUCTS MENTIONED

Lancôme
Lancôme HYPNÔSE DRAMA Instant Full Body Volume Mascara
Lancôme
Lancôme Long Wear Calligraphy Gel EyeLiner
Lancôme
Lancome Le Crayon Khol Purple Dusk
Kerastase
ELIXIR ULTIME
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Dearest ITG Reader,

We're working on something new called Glossier. It's launching soon(!) and we want you to be the first to know updates.

xo, Emily