The new Pierre Balmain campaign just came out, starring Anna Selezneva shot by Karim Sadli, and we are feeling the Summer 2012 throwback wet hair. Uptown women might thumb their noses up at the look, but we think it's pretty perfectly matched to the collection's clean lines and rocker embellishments. OK, maybe not perfect to try right this minute (up north)...but spring's right around the corner, right? RIGHT??! Plus, it really just tickles our fancy when low-maintenance can look this good.