Anya Ziourova, Fashion Director, Tatler Russia & Allure Russia


“I used to do a lot of very Russian things, but not so much now. Like, in Russia, we used to put mashed fresh strawberries on our faces. It’s funny—you look like you just came out of a peel that went horribly wrong because you’re all red. But you lie with it on your face for fifteen minutes, and then afterwards, your skin looks all refreshed because strawberries have iron, which is absorbed into your skin. Another thing I used to do when I was younger—I would wash my hair with a mixture of oatmeal bread and milk and a raw egg. This sounds really crazy, but you mash it all together, rub it over your hair, and you leave it on for ten minutes. Then, you wash it off. And your hair becomes really healthy and it actually grows quicker. Sometimes, I’ll take my godchildren to the Russian Baths in Coney Island, Brooklyn. It’s very authentic—they give you some salt and you rub your body with it, and then you rub honey over that and then sit in the steam for as long as you can stay in a hot room. It opens up your pores and makes your skin smooth; it’s really, really great… But, you know, you need time for that; I don’t have that anymore. Between work, renovating my apartment, and getting ready for a baby, I only get to treat myself every once in awhile.

Now, I mostly go to a Russian beautician named Elena at Soho House New York—she’s the best. Russian beauticians are so thorough, and they’re so good at doing all the beauty treatments: manicures, pedicures, facials. And Elena’s my girl; all the Russian fashion girls go to her. I always do a traditional facial, then a massage, and then I get a mask. The great thing is that while your mask is working on your face, Elena goes to your feet and massages your feet—it’s such a good surprise. Then, she goes back to your face, takes off the mask, and gives you another massage; you’re in there for like an hour and fifteen or twenty minutes.

My skin routine is pretty simple. Every morning I splash my face with ice-cold water. That always comes first. It’s really good for your skin because it makes your pores smaller, and your skin gets tighter. Then, I’ll use Natura Bissé Oxygen Cream, which Elena at Soho House turned me onto. It has a very nice texture and a good orange-y smell…I used to use the Shiseido Benefiance WrinkleResist24 Day Emulsion SPF 15, but I’m liking the thickness of my new one. For eye cream, I like Kenzo Ice-Cold Eye Cream. I keep it in the fridge—I always keep my eye stuff there because it creates a cooling effect that feels really nice, even if it doesn’t make puffiness go away… You can dream that it helps do that. [Laughs] After I do my creams, I’ll go over my face with sunscreen. I use a ton of Neutrogena Sensitive Skin Sunblock Lotion SPF 30, or I’ll use the Ultra Sheer Dry-Touch Sunblock SPF 70, when it’s hot. I wear sunblock every day on my face. In the summer it’s especially important. I’m worried about staying young—you know, wrinkles! I’m a creature of habit: if I find something that works, I’ll just keep using it. So that’s what happened with these sunscreens…and Kiehl’s Creme de Corps. I discovered it at Barneys—Kathy Phillips, the beauty director at Vogue China, when I was working for them, told me about it—and I’ve been using it ever since for my body. It’s really milky and silky and moisturizing. My husband [Cosmo] likes it, too!

In the evening, I use Estée Lauder Soft Clean Lotion Toner before I go to bed. If I have a lot of makeup on, I’ll wash my face with soap first—any soap. But if I don’t have a lot of makeup, I just do a toner and put the Natura Bissé cream on after. I know it’s bad that I don’t use a cleanser, but the toner gives me the illusion that I’ve cleaned my face. [Laughs] Once a week, I do use an apricot face scrub I got from Walgreens. I guess I’m very easy and straightforward about brands—if it works, it works. I’m fine! A lot of things I either get from the drugstore or Duty Free. I actually discovered my toner very randomly at Heathrow airport, where I pick up a lot of my beauty products. I travel a lot between London and New York because of work—I have three offices, in Moscow, London, and New York, for Allure Russia and Tatler, so, as the Fashion Director, I’m constantly going between those cities for shoots, covers, and beauty stories. During the winter, I also always apply Shiseido Advanced Essential Energy Hand Nourishing Cream before bed.

As I said, I’m a creature of habit. For example, I like taking baths and I discovered the incredible Sel de Bain Perfume Bath Salts at the Ritz Hotel, where I stay when I go to the shows in Paris. So now I have tons of bottles of the bath salts—I just take them with me when I come back to New York. I’ll literally bring the number of days that I stay there in bath salts. [Laughs] I also really love African shea butter—it’s a really intense, natural moisturizer. When your skin is really, really dry, you just put it on and it helps pretty quickly. Or, if your lips are cracked or super dry, just put this on overnight, and the next morning you wake up, your lips are amazing. Apparently it also helps to relieve pain, but I haven’t tried using it for that. Another good moisturizer I always use is Elizabeth Arden Eight Hour Cream Lip Protectant Gloss—I always keep one in my bag.

For makeup, I only have a few things, which I keep in a little Roland Mouret bag. First, Make Up For Ever HD powder, just to dust over my face so it doesn’t get shiny when it’s hot; I have a little Shu Uemura brush I use to put it on. Then, some eyeliner for when I go out and want to do a smoky eye—either the Nars Kyoto Pencil or the Graphblack Technakohl Liner by MAC—and Lancôme Hypnose Mascara. Also, YSL Touche Éclat, which I just dab under my eyes and around my nose, and if I want to do a big smoky eye, I add on to the eyeliner with black Nars Zardoz Cream Eye Shadow. But I’m really not good at doing makeup on myself, so I don’t do it that often.

Even though I don’t have curly hair, I love Bumble and bumble Curl Conscious Shampoo…My hair is a little wavy! [Laughs] When I was living in New York in 1998, I used to cut my hair at Bumble and I started using their products—I loved this shampoo, and I’ve used it ever since. I don’t use any conditioner, just that shampoo. I guess I’m kidding myself, still waiting for my hair to start getting curly.”

—as told to ITG

Anya Ziourova photographed by Emily Weiss in New York on January 16th, 2013.

Let’s Talk About It! JOIN IN
  • Nomadic D.

    Fun! I'm totally hooked on that mufe hd powder as well, as you can see here:

    But I've never really gotten into the 8 hr cream, I honestly just don't understand what all the fuss is about. I can totally relate to the wishful thinking on the curly hair though, I am forever using products to "enhance" my "natural waves" when, as my husband told me just the other day, I actually have totally straight hair. I will never give up though!

  • Lera

    If I am eating strawberries in the summer, I may rub some in my face. At first it feels nice and cool, but then it becomes too tight on the skin, and I just can't wait to wash it off.

    I just found a Russian hair stylist and she is very thorough. It took almost twice as long to have my hair trimmed but it turned out to be just perfect.

    Loved this interview, very exciting! Thanks!

  • Silvia

    She's very pretty & I'm so intrigued by the Russian Baths in Coney Island now...

    • Claudia

      Yes! I'd love to know where those Coney Island Russian Baths are! I did a quick search and the ones I found didn't seem very authentic to me...

  • Holly Skelton

    The Russian beauty treatments sound great! I am really tempted to try the hair mask and the strawberry facial. I also love your selection of beauty products, I have used Lancome Hypnose mascara and I want to try the Bumble & Bumble shampoo too. I really enjoyed this post :-) Holly xx

  • Malena
  • nereids

    she is incredibly lovely - but i just find it so hard to believe that there is a baby inside her! she is so tiny!

  • Alice Dennard

    I am all over that strawberry facial...

  • Esme

    THAT DRESS. I need to know about it. My jaw actually dropped when I saw it.

    • ITGNick

      Anya says: "It's courtesy of Mr domenico dolce and stefano gabbana!"

      • Esme

        Ha! I should have known. Thanks!

  • Kristie

    Natura Bisse's Oxygen Cream smells a little different to may want to smell before buying, as it puts some people off. It can eventually help with congestion but can cause purging in some. Also, be careful not to rub cream on eyebrows; the hydrogen peroxide in the cream can cause them to lighten or turn dark brows orange (yikes!).

  • Shirin

    Are those sandals she's wearing or something else?

  • Bonnie Clyde
  • Ashley Taylor

    She actually has a few bad habits :

    xo Ashley

  • Roxana Farahmand

    She seems so down to earth and cute! Plus I totally agree about the facialist is Russian and she is the best I have ever gone to.

  • Jess_WellbeingNarrative

    1) I seriously love the way Anya looks--she's so unique, almost like an imaginary character in some mystical Russian tale. You cannot help but notice her beauty--no matter the environment or surrounding people.

    2) I second her recommendation of Saryna African Shea Butter. It's amazing.

    3) Straight-haired femmes only think they want curly hair, the same way the curly-haired (myself included) think they want straight. I've come to think that to be a woman is to be perpetually unsatisfied about little things.

    Jess -

  • goodbadandfab

    Just lovely! =)
    personal style and fashion musings of a LA fashion lawyer living life in the fab lane!


    Shea butter is my year round secret to soft skin. I use the ones you get in Harlem, that you have to melt with a blowdryer or microwave to an oil like consistency. I don't care how heavy it gets, my skin absorbs all of it.

    I'm at a point right where I'm trying to revive my curly hair which has fallen flat due to constant blowdrying it straight ...(sigh).

  • renaphuah

    thanks for this Em! i've been waiting for Anya's Top Shelf, she is my fave fashion icon xx

  • Petite Adventures

    Love Anya Ziourova! She's fabulous and has such great style!

    Kate xo

  • disqus_V29ynLFcFu

    ANYA--You are so beautiful. Perhaps it is the Russian baths. Whatever it is, you are so desireable!

  • Tatiana

    Love this article, @anyaziourova is my inspiration.
    Thank you @intothegloss


Yves Saint Laurent
Yves Saint Laurent Touche Eclat
Bumble and bumble
Bumble and bumble Curl Conscious Smoothing Shampoo
NARS Single Cream Eyeshadow Compact Zardoz
Lancome Hypnose Custom Volume Mascara
MAC Technakohl Liner
NARS Eye Liner Pencil Kyoto
Elizabeth Arden
Elizabeth Arden Eight Hour Protectant Lip Gloss
Saryna Key Professional
Saryna Key Professional Pure African Shea Butter
Shiseido Advanced Essential Energy Hand Nourishing Cream
Estee Lauder
Estee Lauder Soft Clean Silky Hydrating Lotion
Neutrogena Ultra Sheer Dry-Touch Sunblock SPF 70
Neutrogena Sunblock Lotion Sensitive Skin SPF 30
Shiseido Benefiance WrinkleResist24 Day Emulsion SPF 15 PA++
Natura Bisse
Natura Bisse Oxygen Cream