Koh Gen Do Maifanshi Mineral Eye Shadow

Koh Gen Do Maifanshi Mineral Eye Shadow

Emily can be a bit like Punxsutawney Phil when she announces beauty trends (except, you know, more verbal, less furry, and rarely carried to and fro by men in top hats)—which is to say that I trust her unquestioningly. When she says right now is "all about a copper eye," well, I found the best bet for your soon-to-be-copper eyelids, and it's Koh Gen Do's Maifanshi Mineral Eye Shadow palette in 302. The box reminds me a bit of a Mondrian painting, with the two larger rectangles holding super-pigmented, durable powders in Lemon Chiffon (a creamy whipped-butter color that naturally brightens the eyelid and can be used as a highlighter) and the aforementioned Copper, which is the just right burnished shade for a subtle-not-subtle lid. And those two smaller rectangles? They're filled with Deep Coffee and Midnight Blue, perfect for blending along the lashline for that smoky look we love. Ko Gen Doh doesn't use artificial colors, fragrances, petroleum-based mineral oil, or parabens, so you can feel free to spread it alllll around those lids, and we have a feeling you're going to want to (and we're not usually wrong). Top each lid with a swipe of clear lip gloss, if you're feeling crazy.

—Alessandra Codinha

Pick up Koh Gen Do's Maifanshi Mineral Eye Shadow palette.

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Dearest ITG Reader,

We're working on something new called Glossier. It's launching soon(!) and we want you to be the first to know updates.

xo, Emily