Lash Alert: Givenchy Noir Couture

givenchy noir couture for web 1

Mascara is one of those tricky items that seems infinitely upgradable—probably because eyelashes seem infinitely improvable and mascara expires relatively quickly. Even if you love what you’re working with, you’re always going to be curious about a new make, wand, formula, whatever. So when Givenchy’s Noir Couture 4 in 1 came to our office, we didn't pause for more than five minutes before ripping apart the packaging to test it out. The thick, gilded tube has a sleek Deco design and a considerable amount of heft, while the wand itself is a very modern tri-tufted thing (imagine that topiary-esque ball atop the Givenchy Phenomen’eyes mascara wand multiplied by three)—the ball trio enables a lot more lash-coating per swipe, and from a variety of angles (see? variety!) to maximize your efforts. Intended to create intense volume, curl, length, and general lash wellbeing (there's some sort of 'booster complex' in there, too), Noir Couture does double-duty: it strengthens as it lengthens! MAGIC!

Pro tip: you will have to get your technique down—we recommend a simultaneous wiggle/rake motion starting from the lash line out to the tips, so as to spread the product around. Also note: a lot of mascara comes out with every dip, so watch your wand, lest you start Jackson Pollock-ing your eyelids. Otherwise, go forth, be voluminous, curled, lengthy and above all, well.

Let’s Talk About It! JOIN IN
  • thinmoonsugar

    it'd be lovely if you guys could post pictures of some of the products you swatch/try, maybe even Nick could participate. winkwink

    • Leandra Medine

      I second this motion

  • VotreAmie

    It's all about the wand when it comes to mascara and you've gotta love how creative the shapes keep getting! A mixture of fuzzy wriggling caterpillar meets medieval torture device!

    • Kat

      I disagree - a little bit! I have very strong wand preferences as well, but I think the wetness of the mascara formula matters too. Or weight, maybe. I have lots of lash, but it's more of a breathing-challenged Persian than a muscular Clydesdale... (My metaphors are a bit like that, too). In other words, wet mascara makes me look like a sad, wet pedigreed cat. Or something. It needs to be dry! Weightless!

  • Jennifer Monforton

    Wow, I've never seen a brush like this! As someone who's tried out a million mascaras, it's nice to see one that looks totally different, that beckons to be tested out :)


  • jax

    let's see a test run!!!

  • Alice Dennard

    I got this mascara as a sample from sephora a while ago. Fabulous. I have extension on the top, so I only apply it on the bottom lashes, but it's the only mascara I've found that can match my bottom lashes to the extensions.

  • Manal Khan

    Sephora was offering a mini version this if you had 500+ points. After accumulating (hoarding) them for nearly 2 years, I spent 100 of them on this beautiful item. The packaging called to me, a beautiful, sleek, black and silver bullet that felt luxurious to simply hold in your hand. And my lashes just flared and opened up my small, deep-set eyes. I loved it! Thank you so much for highlighting this product AND for sharing that little tip.

  • neelam

    Rimmel's sexy curves mascara has the exact want as this mascara...

  • Saralouisescott

    it's my HG mascara. Amazing every time.