Jurlique Purely Bright Cleanser

Jurlique Purely Bright Cleanser

I am a fan of anything that promises to increase radiance, mostly because I think we all deserve to be radiant, if we’re not already. Think about the word “radiant.” Think about things that “radiate.” Other than “radiators.” Can one ever be too radiant? I doubt it. Let’s try, shall we?

Jurlique Purely Bright Cleanser features what the brand calls VitaBrightKx, which is supposed to minimize dark spots and discolorations via a cocktail that actually sounds like a cocktail I had last weekend (what’s up mixologists!): a mix of Kakadu plum, citrus unshiu peel, and African birch. There’s also a heck of a lot of vitamin C to protect your lovely mug from ‘environmental aggressors’ as well as improve overall clarity and boost natural collagen production for a firmer face. At this point in my life, I'm not worried about dark spots or discoloration, mostly because I haven't seen any on myself. Yet. I feel sort of the same way about dark spots and the like as the nation seems to feel about global warming: I know my past decisions (many sunscreen-less days) have led me straight down the garden path to some future catastrophe, but since I have yet to be confronted by them, I'm basically saving up my "alarm" for the main event. Which is not to say that I am not worried about global warming. There was a tornado in New York, like two weeks ago. And while I cannot recommend a beauty product that will save your ass from a tornado, I can tell you that after a couple of weeks of using this Jurlique potion (likely thanks to its gentle exfoliation powers), I’ve noticed very pleasant results in my skin tone and clarity. What can I say? I feel brighter all the time.

—Alessandra Codinha

Photograph: Joan Miro monograph by Rosa Maria Malet, vintage Swatch sunglasses. All that cleanser with nothing to do? Watch our How To Wash Your Face video.

Let’s Talk About It! JOIN IN
  • http://katemossdaily.blogspot.com/ kate moss daily

    I could definitely use a brighter complexion after too many hours clocked in front of the computer instead of the sun. Office face, etc. Might try this product!


    • sashi

      haha, office face. I suffer from that also. Wondering if flourescent lights cause skin damage.... probably

  • Beautyidealist

    I like the idea of this cleanser, but I think it was Tata Harper and a few other skincare people who said something to the effect that the best cleansers should try to remove junk (makeup, environmental debris, sweat) from your face without irritating it. Even the most nutritious cleanser does not stay on the face long enough to see anything like Vitamin C much less a Vitabright Complex actually BRIGHTEN skin. That takes time, and cleansers a merely used to clean the face, they simply just do not last long enough to 'infuse' anything into the skin that could make it brighter.


  • Sunny

    I'll drink to that....cheers!

  • http://reddysteadygo.tumblr.com/ Sindhu R.

    Where I'm from in India "brighten" doesn't usually relate to aging so I've fallen into this trap too many times. I am with you in that I am not concerned about dark spots or discoloration, but I think it's too soon for me to even get preventative. Love the writing as always though.

  • chantelle c

    Anddddddd I have something new to add to my wishlist. Thank you! [as if I wasn't broke enough already -_- ]

    • sashi

      into the gloss should possibly come with a warning label- may become into the debt hm?!

  • http://twitter.com/matchalattewdrb Raphaëlle Lavielle

    I often feel like i'm close to the radiator when trying to be "radiant" from the inside, indeed!
    Must check whether they sell it in Europe too.


  • Bonnie Clyde

    I think i need some too!! :)

  • Jennifer Monforton

    I've been eyeing up the Jurlique brightening line for a while, so it's nice to hear a positive review! And I like the sunglasses you've featured here- bright, indeed! :)