I Want My MTV (Swag)

Beyonce Baby News VMAs

The MTV Video Music Awards have seen a lot of memorable moments over the years: Kanye vs. Taylor Swift (and, then, the world), Madonna, Britney (and then Madonna x Britney), Lady Gaga’s meat dress, Beyoncé’s big announcement,* and so on. However, one press release that just landed in our inbox from MTV (in anticipation of the Thursday night broadcast) was more focused on swag than scandal. As in swag bags. And, gone, it seems, are the days of glamorous African safari vacations and diamond-encrusted trinkets (VH1 Fabulous Life Of, where are you when we need your announcer’s voice?. The official MTV 2012 VMAs Talent Gift Bags include:

-HotPockets (and something from Snoop Dogg/Lion called “Pocket Like It’s Hot,” which appears to be his latest music release on a free iPod)

-Netflix memberships for two

-personalized stationery from Invitation Consultants

-a Bombay Sapphire Gin bottle that's been repurposed as a drinking glass and necklace by Bottlehood

In terms of beauty products (which we all know are the best part of any goodie bag), the One Direction kids, Carly Rae Jepsen, and all the other VIPs will be going home with: a bottle of CK One, Eternal Lifestyles' Youth Rejuvenating Complex, CoverGirl Blast Flipstick Lip Color and Eye-Enhancers Shadow, Crabtree & Evelyn scented candles, Lacoste Eau de Lacoste L.12.12, Original & Mineral shampoo, conditioner, and hair masks, and of course, a Trojan "Party Pack" of condoms. Get your swag on, I guess?

*And a very happy birthday to you, B! Love, ITG.

Let’s Talk About It! JOIN IN
  • http://mybeautysample.com/ Becca @ The Beauty Sample

    I have to say, some of the previous swag bags were a little ridiculous and definitely seemed like too much when there was so much other sh*t going on in the world--but at the same time, they could have definitely stepped up this years bag a little more. I know it's free, but those contents are so effing lame :P

  • astral

    Oh boohoo over-glorified, marginally talented celebrities of our day! No fancy, pricey, free stuff for your uber-wealthy selves. What is the world coming to!?!? And here I was feeling bad for the middle class Joes and Janes losing their homes!

  • S.Elisabeth Gross

    I mean, the MTV VMA's are kind of...lame in recent years. Not memorable, the winners are usually poorly chosen, and the acts not even that great (obviously people like Beyonce are the exception!).

    However, being a gloriously nerdy Korean-Pop fan, I'm excited for Psy to perform at this year's VMAS with "Gangnam Style." Now, that American people, is the definition of swag personified.

    Also in terms of the swag goody bag... It's not that is underwhelming, it's that it seems pretty random.

  • Mckennarishmawy

    Gimme a swag bag of Hot Pockets any day and I'm set. Shoot, girl.

  • Ona_in_Barcelona

    CK One? Crabtree & Evelyn? Lacoste?

    What decade are we in?

  • Gjbierbower

    looks like the 90's are back. gross.


Dearest ITG Reader,

We're working on something new called Glossier. It's launching soon(!) and we want you to be the first to know updates.

xo, Emily