Elin Kling, Fashion Director, StyleBy


“My personal style blog, Style by Kling, started because my friend forced me. [Laughs] I had a weekly column on another website, and he was like, ‘You should really start a blog.’ A couple months later, I decided I would try it. And in two days after starting, I became Sweden’s largest blog. The blog just documented me and what I was wearing. At the time, a lot of blogs were people taking pictures of themselves in the mirror and then just cropping their head. I thought, ‘Why are they doing this? This isn’t inspiring at all.’ So my first pictures were in locations and I would ask anyone—even a cab driver—to take my photo. I would tell everyone to take pictures. [Laughs] Doormen, friends, drivers! Sometimes they’d laugh when I asked them, because some people wouldn’t know what a fashion blog really was. But I would hand them my little camera and kind of tell them how to shoot. Sometimes I would ask my boyfriend, but I always felt like it wasn’t great for our relationship. He didn’t mind it, but I just know how annoying it is to ask people that. I mean, now I have people who take pictures, but back then it was different.

I don’t really mind being called a blogger, but I don’t want people to think that that is all I do. That being said, it’s a lot of work; it is a job. It’s not just for fun. Having a business based around it is one level above blogging. I have my own magazine, StyleBy—it’s an editorial magazine in Sweden. There are four people who work on it, and we have contributors, but we each try and do much as possible. I do a few pages each issue on my favorite things—I write about what I’m into, what’s next. I'm also a co-founder with Christian [Remröd] of Now Manifest, which is basically an umbrella fashion ad network [now owned by Fairchild Fashion Media, the Condé Nast subsidiary that publishes WWD and Style.com] that has many of the famous bloggers: Bryan Boy, Anna Dello Russo, Derek Blasberg, Rumi Neely, and me. That's why I moved to New York, to work on it. But I love it here; I'm staying.

I’m blond, but not naturally blond. All of the Swedes get highlights—trust me. They don’t do their whole heads, but they keep it fresh. I’m so sorry, but Americans cannot do blond hair—they just can’t do the ‘Scandinavian blond’ correctly. I’ve been to so many salons, and it’s never the Scandinavian blond. I never know exactly how to explain it, besides saying ‘Scandinavian blond.’ I guess they color my hair in some beige-ish way...and either you go yellow, or you go a cold grey/silver tone. But in Scandinavia, there’s a little bit more of a raw blond tone that’s just typical Scandinavian blond. Finally, I found a Swedish woman named Mirjam Bayoumi on the Upper East Side, on 78th street, and she does all of the Swedes. She does the Princess of Sweden’s hair. She said that 95% of her clients are blond Swedish girls. [Laughs] It’s not super fancy, she just knows how to do blondes.

When I meet other blondes, I know if it’s an American or Swedish blonde: American blondes are more golden. It’s not a ‘pretty’ blonde. It should be paler, a more champagne color. [Ed. note: Chalk it up to a communication error, but Elin corrected us to emphasize that she was not 'dissing' American blondes or 'American blond.' It's been an adventure for her to try and find someone Stateside who can nail that fabled Nordic tone. Hey, good colorists are hard to come by! All blondes can agree on that, no?] When I met Mirjam, she knew exactly what I wanted. She just has the tone so right. I would normally get it done in Sweden, but I just never have time when I’m there. If I have two hours, I’m with my friends—not getting my hair done. I go to Miriam like every 10 to 12 weeks. She highlights it every time I go, but she freshens it up from the root, as well.

On my nails, I found my favorite nail polish called Frenzy, from Chanel. They sell out of it all the time—it's that good. I had gone to a salon in the East Village, and I fell in love with this color from OPI but couldn’t find it anywhere. I even tweeted at OPI! [Laughs] But finally my friend said that Chanel had a very similar color, and now I wear it all the time. I always get a pedicure, but I usually do my nails by myself...I’m very strict when it comes to my nails. I hate when my nails aren’t nice; I like to have them clean and fresh all of the time. For color, I also like Chanel Black Satin, YSL Taupe Retro, Mavala 90 Arosa, and Ciate in Beach Melba 025...but I really like beige nail polishes.

I’m also obsessed with creamy makeup and products. A lot of people are always trying to find matte products, but for me, I’m always looking for creamy products. The creamier, the better! I’m actually very interested in beauty. I guess it’s because I’m getting older— I’m getting more interested in all kinds of creams and products. I always start with Laura Mercier Tinted Moisturizer with SPF 20, and then I use a few things to highlight. My secret is Nars Copacabana Illuminator. It’s so tiny, but I bring it everywhere. [Laughs] Then, I like to focus on my brows, because I don’t have a lot of hair there. I use Diorshow Brow Styler in Universal Brownit's the perfect color for me, almost a gray-brown. It paints lines and looks more like you actually have fuller brows. I use it every day. And for eyes, Makeup Store Reflex Cover in Medium, a concealer. I put it around my eyes; it has a reflection to it. It’s not too heavy—it's very creamy and light, which I like. And for eye shadow, I love the Quite Natural Paint Pot by MAC. I use my finger and I like that it makes my eyes pop; it gives them a little bit of dimension. They also have another one named Ground Work, which is a very similar color. I learned about those on a photo shoot...I learn so much from photo shoots. I always listen to what people say, and then I’ll go out and buy what they told me about. [Laughs] But I like it when it looks like I don’t have any makeup on. Most people think that if you put something on the eye, you need to see it, but I don't. That's why I like putting just a little shading around my eyes. I also use the Chanel Soleil Tan de Chanel to contour my face a bit—it adds shape underneath my cheekbones, gives me a little bit of color and still highlights, and it’s creamy. I don’t really use blush. If I’m in a party mood, I put Bobbi Brown Pot Rouge for Lips & Cheeks in Powder Pink on my lips. I like how fresh it looks; it’s not telling. And I love Giorgio Armani Rouge d'Armani Sheer Lipstick in 401 if I feel like getting a little wild.

I try to use a makeup primer on my eyes every day, too. The MAC Prep and Prime is good. I will use a primer all over my face when I put makeup on. My new thing is to not bring a bag when I go out. I’ll just bring my card and my phone and leave all my makeup at home. When I do have a bag, I always bring Chanel Vitalumière in Beige. Sometimes I go to the counter to pick out the right color, but other times I just guess. But I use it to take away the redness, just a little under my eyes.

I don’t really use mascara, but if I do, I’ll use Diorshow Brown. It’s very light and simple. I think when you don’t wear mascara, it looks so much more fresh. But then at the same time, if I go out, I can do a really smoky eye—I love that, too. No mascara is a little more modern looking; it’s just fresher. I go back and forth though. Some weeks I want to wear mascara, and then other times I don’t want to wear it at all. I’m really day to day.

In terms of skincare, I’m very simple. I use a lot of Dermalogica, but someone told me that I need to change my products, like, every third month. I was abusing Dermatologica for, like, four years! I have everything from them. [Laughs] So I changed to Kiehl’s—a lot of people use Kiehl's and I just really like it. Now, I switch between the two. I like the Kiehl’s Photo-Age Corrector Deep-Action Exfoliating Cleanser with beads in it. It’s similar to Dermatologica Microfoliant. I exfoliate my face every day or second day. And for moisturizer, I switch between the Dermalogica or Kiehl’s moisturizer. I keep everything very simple. When I lived in Sweden, I got a lot of beauty products, so for a while I had tons of boxes at home and I never knew what to do with it. Here in New York, I just keep everything that I like that works. I use a lot of coordinating products. I’m religious about taking care of my face and skin. I do it every morning and every night. It will be a very rare occasion, if I’m not wearing eye makeup, that I will fall asleep with my other makeup on, but I don’t really like waking up with makeup on my face. It just feels bad.

For fragrance, I wear Blanche from Byredo. I also wear it as a lotion. Sometimes I don’t want to wear perfume, so I’ll put the lotion on my neck, so the scent's a bit lighter. If I go to a meeting, I’ll wear a heavier perfume. It gives me a little more confidence...I feel a little stronger. Depending on how I’m dressed or who I’m meeting, I’ll change up my scent. In meetings, sometimes people don’t expect too much of me, so I get to surprise them—I like my fragrance to represent the strength in that. But if I’m having a more casual day, then my fragrance will be lighter. It’s a kind of a post-feminist way of thinking about it. Sometimes I’ll use my boyfriend’s fragrance. His Margiela scent is wonderful."

—as told to ITG

Elin Kling photographed by Emily Weiss in New York on August 31st, 2012

Let’s Talk About It! JOIN IN
  • Hanna

    The whole (beauty) world was waiting for this. Thank you ITG!

  • Jrothke

    I like my fragrance to represent the strength in that. But if I’m having a more casual day, then my fragrance will be lighter. It’s a kind of a post-feminist way of thinking about it.

    The "wisdom" of style bloggers.

    • astral


  • http://fancylauren.blogspot.com/ Lauren Ashley

    Love the perfume as power philosophy!

  • Out of Avalon

    Love Elin and her "to-the-point" approach to all things, I guess its the simplicity of the Scandinavians, something everyone needs a bit of in their life! Love this! x http://www.outofavalon.com

  • Trishelle

    I LOVE LOVE LOVE her blog. Happy you featured her in the Top Shelf section! :o) (although I always love your top shelf posts, but this one especially)

  • Lustrass

    Great post, I've always liked Elin's modern minimal style.
    The Chanel bronzer she uses though is this http://t2.gstatic.com/images?q=tbn:ANd9GcQF1y3SdDAj6kD1Oyj-_f7ceJuqOg3PEX89DNKluCs7mDH1Knpv4nzAxTkryw not the powder! I've been reading her blog for a while and I remember seeing this one instead!

  • Gaufrette

    What has post-feminism got to do with her perfume picking habits? Genuinely curious?

    • Ginger Noisette

      Nothing. She had read about feminism in somewhere and it'd be cool to add like a product.

  • http://starlightsworld.blogspot.de/ Andrea

    she is amazing! she has a very pure and "simple" look but it´s perfect for her!


    She's cute, but she always looks concerned about something.


  • http://caryrandolph.tumblr.com caryrandolph

    "I’m so sorry, but Americans cannot do blond hair, they just can’t do the ‘Scandinavian blond’ correctly."

    A disdainful attitude looks good on no one, Ms. Kling.

    • Elizabeth Windsor

      I had the same reaction. It is so interesting to me because I am a blonde American not of Swedish descent, but I worked for a Swedish company in Boston for years. WHile there, the Swedes looked down on anyone who was not Swedish. Because I was blonde, they would occasionally inquire if I was Swedish American and when I would tell them, no, they would look so genuinely sorry for me and say "that's too bad" as though I were from inferior genetic stock! Now I know they were also probably looking down on my American blonde hair. Also, I laughed at her comments about highlights because all the Swedes I worked with were very good looking men and women who all went tanning year round and got highlights! I always got a kick out of that.

      • Lera Pet

        ha-ha, exactly what I was shocked about when came to Sweden - too many over tanned people! (with blonde hair of course)

    • Shimmy

      After that lengthy paragraph about how difficult it was to acquire this elusive Swedish blonde, I actually had to scroll up and look at it again. What was this shade that was so difficult to attain? I enjoyed this post and her tips, but I'm sorry Elin, I can't even count how many Southern California housewives I've seen walking around with the same all over color bleach blonde shade. I think it must be literally more than half of the population down here.

      • Blonde NY

        I'm an american, natural dark blonde. I entirely agree with Elin - it's incredibly hard to find a colorist who will do the cool-toned blonde correctly. I've been all over New York seeking this shade. Take a look at those SoCal housewives - they're yellow blonde.

    • brown

      so glad to see this comment...and better yet, to see it from a pretty AMERICAN BLONDE. I thought I liked Elin...that was before I read this feature.

    • Chitownlizzy

      I actually agree with her. If you'd tried to get your hair colored blonde you would know. I have had to do my own hair for 10 years to get it right because of the issues she was referring.

  • Balkis


  • http://twitter.com/ashleynalvarez Ashley Alvarez

    I'm a brunette and hair color isn't really something that I've ever been able to get behind changing all the time (sooooo much money) but can one really be THAT snobby about American blondes when you're a bottle blonde yourself?

    Genuinely curious as to how that doesn't read as entirely offensive, especially when she's got roots showing in her photo at the top!

    • alex

      yeah seriously. also, she gets her hair done in the U.S. so clearly, she be trippin.

  • Nina

    i have been looking forward to this post for so long! i LOVE elin kling, she's really got great style and she seems so nice. scandinavian ftw!

  • Nicole

    She has great hair, but to go on a tangent about which blonde is better is a little pompous don't you think? Saying we can't do blonde is bold statement for someone who is not even from here...

    • melissa

      Not at all. And yes, there are other countries that do a better job at something ! Im american, live in europe and america, and its a known fact that Europe has better colorists. Top American hair salons also like to hire people from Europe. .

  • Jennifer

    This American doesn't think her blonde looks all that great either.

  • CFH

    Do we really need to change our products every three months? That is not how I roll...

    • Creezy

      I was thinking the same... If I switch products, I go through a month long transition phase which consists of wacky dryness and rebound breakouts. Maybe that's just me though -_-

  • Cay

    I'm not sure how that is a post-feminist way of thinking about fragrance. Or if there is actually a post-feminist way of looking at fragrance. And I'm a women's college graduate, so I basically spent four years thinking about that sort of thing.

    And gosh, I do love her blog and think she has great style, but I think that it's a bit rich that she's judging American blondes. The blond girl has been a quintessential American image for decades now. It's a sun-tinged beach-blond, which is very different from the type of blonds you'd find in Sweden. That doesn't make it "wrong" (or not pretty, for that matter).

  • Eva

    Good read, I always love the Top Shelf, but am slightly confused by the post-feminist comment, is believing in equality between men and women sooo last season? Can feminists not wear perfume? I think that's an old fashioned way of seeing feminism. And we still need it, just look at the legislation Republicans are trying to push through restricting women's rights.

  • ROKderm

    Loved this! She's such a swede though, haha, with her dermalogica love, and her highlights!

  • Sam

    Regarding the blond, I suppose it's all a matter of opinion. There are two ultimate blondes for me: Carolyn Bessette Kennedy (in all her iterations from dirty-blonde in her college days to the severe, post-Kennedy platinum, RIP) and today's Lauren Santo Domingo. Elin's color is nice but as a Native New Yorker it wouldn't make me look twice. Still, I enjoyed this TS.

  • A K

    I wonder what a "raw blonde tone" is.... Her hair colour in this pic looks like mine (I'm Polish) and I've just been thinking I need to get a toner put in because its looking brassy...
    Enough cattiness, I do respect her a business woman & honestly read her blog almost every day (like ITG!) I wish her well.

  • Made

    Hoi! wat een leuke blog zeg! ik ga je echt volgen! wil je mijn site die net is gestart ook bekijken? http://www.madenailart.blogspot.nl xxx Made p.s Mensen die dit lezen: Als jij ook een leuke blog hebt, zeg het en ik volg je via bloglovin <3 volgen jullie mij ook? :)

  • Lera Pet

    I was waiting for this post. It answered some of my questions about how she started. I agree that when your boyfriend is taking your pics is quite emotional (at least for me it is). What I disagree with is that Americans can't do blonde. They can. I did it in Russia, Sweden and do it here. In fact, my Swedish aunt was crying when she moved back from NY to Sweden because of her hair salon! She is blond. But, you know, opinions differ.

  • AIS

    I can't believe how offended people are getting about the blonde hair topic. I think she merely was trying to say that since she's Scandinavian she is use to her hair being of a certain blonde color (whiteish) that she just can't seem to achieve here. And I do admit, a lot of blondes in the US have brassy orange-y hair or zebra stripe highlights and not natural looking blonde. The look is not becoming.

    • Beautetheday

      it wasn't offensive, it was amusing...I do note a difference between American blond (natural or faux) and scandinavian blonde. Different tastes for different folks. (I find scandinavian blonde looks more natural and softer compared to American blonde...but then many American blondes are faux who probably shouldn't have gone that particular shade of blonde in the first place because their skintone doesn't match well). She was just noting a beauty fixation she has and her difficulty getting it done to her specification in a different country.

      • kneelbeforetigers

        Agreed... I didn't find it offensive, it's pretty dead on. American colorists strip blonde down to the tacks, while Scandinavians add a lot of bright sunny warmth, just as the sun would hit hair in Sweden or Norway. So good on her....

  • Lucy

    Come on guys...she made a comment about hair colour! Not about Americans....jeez I really hope American-Swedish relations can survive this catastrophe! :))

  • Anna

    i love elin!!!

  • Azrakun

    She is a beauty! I love her tips. I use Copacabana Illuminator (still trying to figure out how to use it properly though :-))

    I will check out her blog as well!


  • Robertacastello

    Wow, she really thinks that hair color is the best blonde there is?

  • Alice

    I was only reading Into the Gloss last night and thinking 'I was they would interview Elin Kling ...'' !
    I liked this one very much, I sometimes feel overwhelmed when I read these interviews, but she seems as though she's chosen her products quite carefully. I enjoyed reading it.
    Also very amused and how offended people are about the blonde hah.

  • Martha

    Finally, someone who isn't obsessed with wearing mascara !
    I'm a bit disappointed she doesn't use organic products, but oh well...
    She's one of the few bloggers I love, she never makes awful mix and matches of colors and prints that shouldn't be worn together. Feminine and simple. My kind of girl

  • Genevieve Casey

    What she said about the evolution of her blog from hobby to job is a discouraging reminder of how the commercialization/monetization of fashion blogs has made many of them a little more homogenized and a lot less interesting or challenging.

  • Sylvie

    Good read. As a brunette though, fake blonde is fake blonde...

  • sonyafby

    elin kling is a very busy little bee. very impressive and inspiring. thanks for this

  • Beautyidealist

    I was so excited to see Elin Kling as the most recent Top Shelf (my favorite!). I love her blog and follow it as well as a couple other blogs on the NOWMANIFEST network. It is a lovely collaboration of fashion trendsetters.

    I am surprised to see that she uses mainly Dermatologica and Kiehls. I found the comments on blonde-ness and post-feminism slightly irksome and uncomfortable.


  • Cara

    YES. Oh my goodness she is just the loveliest, beautiful woman. Thank you for this post!

  • Teresa

    I LOVE HER!!

  • Renaphuah

    great to see a girl who needs a primer like me! x

  • Hana

    She's gorgeous! I wish she'd said which products she uses in her hair to get that perfectly messy hair though..

  • http://www.facebook.com/profile.php?id=604236240 Grace Doen En Ong

    Ehhh. They weren't really offensive at all. What's she to say if the colour she really is trying to refer to IS the colour she sees a lot on faux blondes in America? Maybe it wasn't worded in the most diplomatic, but taking offense at something so superficial/silly just makes you even more superficial/sillier.

  • http://puddleish.wordpress.com/ jadedlotus

    Probably would need fewer 'creamy' products if she cut down on exfoliating - "every day or second day" seems excessive!

    • Guest

      I think that was just preference, I'm not sure if over exfoliating dries the skin out. I exfoliate with a scrub - Philosophy - an enzyme exfoliant - Pevonia Botanica - or use some form of glycolic gel - Mario badescu - literally every night (not all in one night, obviously). That, amongst other changes, rid my face of excessive oiliness, cystic issues etc

  • http://www.winterstays.com/ Sofia – WinterStays

    I completely agree - nobody does blonde hair better than Scandinavian hair dressers. I travel a lot and usually try to wait until I pass by Sweden to do my hair, but this year that hasn't been possible so I've had to do it in other salons, from Netherlands to Germany to Asia, and they simply cannot do it well. I thought it would be different in Netherlands at least, but no :(

    I can't wait till I go to Sweden in December to my fav hair dresser!

    • Eva

      Ha, do you know that the Dutch call a person with blond hair a 'cheese face' (kaaskop), because if your complexion is fair and you have blond hair, you look a bit like Gouda. I guess it could be a compliment depending on how much you like cheese. ;) Anyway, I'm not surprised we don't do blond that well.

  • Sheryl

    She sounds kinda arrogant...hmmmm

  • Chesley

    I love this, and I can't wait to read her blog all the time. Also, for what it is worth, I get what she's saying about post-feminism and fragrance. She's reclaiming something feminists have traditionally rejected and reappropriating it as a tool she uses for her own empowerment. Its not very nice (or woman-friendly) to write her off like she's ignorant without more consideration.

  • Notinaf

    Americans think they know the best

    • Vivian

      I think is more about Americans not being used to others speaking their minds. It's just a cultural thing. Everything has to be said in a polite manner which most of the times translates into just plain fake. In the States better fake and nice than honest :/

  • Cathy Vu

    who is Elin Kling's boyfriend?

  • Guest

    i think she's way too full of herself. i,i i,i,i,i,i,i

  • Sofiaaronson

    Hej Elin! Är också i USA och ska vara här i ett år och vill också ha den där svenska fina färgen. Vågar inte gå till någon frisör då jag tror att det kommer bli en ful färg. Kostar det mycket hos hon tjejen i New York? Har hon någon hemsida? Svårt att boka tid? Hälsn Sofia

  • Lili

    Absolutely L-O-V-E-D this post!! so interesting and so honest!! and yes, she's right, Scandinavians have the best blonde so I might call her salon soon!! Thanks for the tip :)

  • Justiner

    It is a weird article. Were feminists really against using perfumes? I would say that using perfumes to feel confident is very "feminist" not "post-feminist".

  • Lisa

    It's so much fun to read all the comments about the blond hair. I know exactly what she wanted to say but it came out wrong. I've lived in different countries for the last 15 years and nowhere, except for in Scandinavia, do they know how to do a blond colour without it being to yellow or grey. Right now I live in Dubai and I tried 4 hair stylist before I found someone who understood what I wanted. And guess what? She's Swedish!
    Elin didn't make a comment about Americans. She just explained that it was hard to find someone who could do the shade of blond we like in Scandinavia. And for you people who thinks she's arrogant, I met her several times and she is the opposite to arrogant, she is the sweetest and most down to earth person. There's nothing bad in her.
    As someone pointed out, English isn't her first language and therefor the words come out wrong sometimes and you get misunderstood. I have the same problem since English is my second language.
    Elin shared her beauty secrets. Give her some cred and be inspired instead of giving her shit.
    I think she's doing an awesome job. She's working her ass off so people like us can be inspired and follow her on her amazing trip as a business women and style icon. Kudos to you Elin!

    Much love to everyone!


    • Martha

      what's good about a person who's promoting FUR Lisa?
      in times like this we all know what takes to produce a fur clothing - she can be sweet all she wants but promoting such a thing is bad and not acceptable!You can like it if you want but why make a post about it!? I don't think she is a wise girl . She should have think twice! In my eyes she has lost a lot !

      • Lisa

        Hi Martha,

        I agree to everything you say about fur and I don't wear it myself. But here the discussion was about her comment about blond hair. Not about fur.
        After reading all the angry comments on her blog on her "fur post" I think she's gonna think twice before she wears it again which hopefully is never. But I don't like when people say she's a bad person because she's not. She made a very bad decision which I'm sure she regret many times over.
        What I want to say is. I'm against wearing fur but I'm also against personal attacks. Hate doesn't help anyone on any side.

    • Verena

      Hi Lisa, which hairdresser do you go to in Dubai? Still haven't found one I love. Thank you

      • Lisa

        Hi Verena! I go to Vesna at the Pastels Salon in Ritz carlton JBR. She's amazing. xx

  • Jenna

    A woman making an observation, even calling another out on something, doesn't a "hater" make. That moniker is the most retro idea of this entire post.

    • Nina R.

      There is a big difference between "calling out" someone or criticizing/commenting in a considered manner and being a "hater" - rude and thoughtless in one's comments. There are haters out there and unfortunately, the idea is hardly "retro." I guess you didn't get it that I was being sarcastically self-depricating in my initial comment. This is about someone who spoke insensitively about obtaining the perfect blonde, so I would suggest that you lighten up - lol!

      • Jenna

        I'm laughing at what you've written, no worries!

  • Valerie

    How is this snobby? It's her personal taste, which everyone is entitle to.
    That being said, I love Elin's simple approach to basically everything. She wears what she likes, not what she's supposed to like, and only gives off a vibe of real coolness and sincerity. She shows that there is still a place even in the fashion world for a girl that just want to stick on a pair of jeans and a t-shirt and still look absolutely incredible.

    - Valerie

  • Ky

    she is AMAZING so simple but it is perfection..LOVE!

  • Melissa

    First off sloane, im american and she never used the word "trash" like you just did. And she never wrote "every" blond either. I live in europe and america, and comments like yours are not very becoming, or representing our country very well. Americans are not the only ones on this planet with an opinion, and we need to finally realize that, and hear what other people have to say without getting patriotic. For instance, Europeans tend to do a better job with hair color. Its a known fact. Many american hair salons bring europeans over to work for them.

  • kate

    Some of you people are way too touchy. Give it a rest.

  • Jacinta f

    Does anyone know what the photograph pictured is?

  • Mimi

    As much as I LOVED this post, there is just something about her that's kind of, off-putting (not related to her appearance at all btw), she just seems over self confident, as opposed to self confident.

  • Jennifer

    I don't know why everyone is freaking out about her blonde commentary...she wasnt being a bitch. There is a difference between the shade of blonde most Americans prefer, and the "scandanavian" shade that she prefers. When you know what you like, and can't find a colorist who can translate that, it's frustrating. Any girl should be able to understand that. She's fantastic. Stop hating.

  • Renetta B

    I loved this Top Shelf, I keep coming back and re-reading! Elin's blog has been my absolute favorite for some time and reading this interview was just great! I am curious about one thing though (this coming from a fellow blonde Northern European): Does Elin use any sort of self tanner? I would love to know this...I am constantly searching for a good one! Also, I bought the MUS cover-up and Chanel's Frenzy and both are amazing! Thanks for a great interview, ITG!


Byredo Eau de Parfum in Blanche
Dior Diorshow Mascara
MAC Prep + Prime Skin Smoother
MAC Paint Pot
Chanel Le Vernis
Yves Saint Laurent
Yves Saint Laurent La Laque Couture
Ciaté Paint Pot in Beach Melba
Laura Mercier
Laura Mercier Tinted Moisturizer
NARS Illuminator
Chanel Soleil Tan de Chanel
Bobbi Brown
Bobbi Brown Pot Rouge for Lips & Cheeks
Armani Beauty
Armani Beauty Rouge Sheer d'Armani Lipstick in Ripe
Chanel Vitalumière Moisture-Rich Radiance Fluid Makeup
Kiehl's Since 1851
Kiehl's Photo-Age Corrector Exfoliating Cleanser
Dermalogica Daily Microfoliant
Kiehl's Since 1851
Kiehl's Ultra Facial Moisturizer
dermalogica intensive moisture balance
Byredo Blanche Body Lotion
Maison Martin Margiela
untitled Maison Martin Margiela Eau de Parfum