Ready or not: Saint Laurent Paris


FYI: YSL is now SLP.

Hedi Slimane's controversial vision for the house of Yves Saint Laurent is "opening soon" on Mercer Street in SoHo. Yep, the brand is under construction in more ways than one. Regardless of how you feel about the new logo, can we agree that black paint and plywood has never looked so chic?

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  • Gina

    As much as I wanted to hate it, the new logo actually looks really good!!

  • Knitsquirrel

    The crashing Ns and Ts bother me. Otherwise, it's okay...

  • Irina Caraballo

    hate it

  • zoobia

    I adore Hedi, and I trust his creative vision. I'm excited to see what else he's planning!

  • Joy Of Stranger Sensibilities

    Still not sure if I can get on board with the Slimane train :/

  • Olivia

    such a shame to lose a beautiful custom wordmark to unremarkable Helvetica...

  • Rachel Phipps

    I don't think it is as bad as everyone is making it out to be, but I think that font still upsets me a little!

  • Annabelle

    oh I loved the previous logo !

  • Claire

    Please tell me it's a joke!

  • Dagmaral

    Too similar to TOM FORD imo

  • gaufrette

    I will NEVER be okay with this. Seriously upsetting. Ridiculous

  • HM

    I'm not the first to say this but it's basically a cleaned up version of the Saint Laurent Rive Gauche identity from the 1970s. Shame Heidi didn't take the opportunity to express originality rather than mere derivation. Agree with the other commentators that it has become a me too of other lines now... (wipes a tear)

  • Adeola Naomi Aderemi