Ch-ch-ch-ch Changes!


In life, in general, I like to take things into my own hands. This applies to the haircut I just gave myself in my bathroom at 1 AM, inspired by Daria’s chop in the new Céline campaign; going after the occasional pimple (seriously, who doesn’t?); or starting a blog about beauty because I couldn’t find anything…for lack of a better word…chic online that presented the subject in a kind of roundabout way. Beauty shouldn’t be precious or “perfect,” it should be personal—personal to the hairstylist and designer creating some insanely gorgeous look for a runway show; to the 90-year-old woman whose only aesthetic concern is hiding her “turkey neck” (here’s looking at you, Ms. Apfel); to the fashion photographer who came of age in the 1970s and still can’t get enough mascara—on her own lashes and on her models. As far as products go, I’ve never been interested in what or how as much as I’ve wanted to know who and why. Beauty is all in the story, all in the references, and everyone—even the self-described “low-maintenance” girl—has a story.

In the nearly two years since getting this site up and running (thanks to a fateful meeting with one mister Michael Harper, ITG’s tech wizard, in a Le Pain Quotidien, where I said, “Wait, why CAN’T you design and code a website in one week?!” God bless your patience, Michael), I’ve tried so many serums and creams that my skin turned bright red for a full month, and become so worked up over a yet-to-be-released eye shadow backstage at a show that I begged the makeup artist to slip one into my bag. I still love testing stuff out—and believe me, what I use, I use for a damn good reason—but trial and error is a bitch. Especially when you’ve got five people coming over to your apartment every day because you’re waiting for your new office (!) to be ready.  That’s right, folks, ITG is expanding! In a move that makes me feel old in the best way possible, I’ve brought on my best friend Nick Axelrod, from Elle, to help grow the site... But fear not, the mission is the same. (And if you think a dude can’t get beauty, just ask him about his perfume. Hint: Tom Ford for ladies.) Our goal is quite simply to do more of what we, and you, love, and even introduce some new voices, features, and functions. It’s good to mix up your routine every once in a while, no?

Which brings me to the handful of products that have been getting me through the summer: Weleda’s delectable Wild Rose Creamy Body Wash recently made its way into my shower, the hot-pink tube easily identifiable even through half-awake eyes, and it smells delicious. Post-shower (and shave), I spritz Caudalie’s dry-finish Divine Oil on my shins and race to rub it in before all the water evaporates off my body, so I don’t slide off a taxi seat later.

For my face, I’ve stripped down for the season: moisturize --> prime --> contour, plus mascara (MAC Haute & Naughty or Estée Lauder Sumptuous Two Tone). Facialist Isabelle Bellis rebalanced my skin in June and instructed me to switch from my beloved Joëlle Ciocco's Pure Concentrated Serum with Botanical Oils to the Micro-Fluid Serum Booster, a viscous yellow (sorry, but it is) liquid that leaves me dewy, not greasy. I follow up with Sunday Riley Effortless Breathable Tinted Primer in Medium—hands-down the best tinted moisturizer I’ve ever come across, and it doesn’t even call itself that. It sort of evens everything out, and regulates oil, so I can skip foundation and go straight to a little bit of SHADING—the Thing That Makes All The Difference (a lesson is forthcoming). I spotted a customized palette of MAC powders on Diane Kendal’s table backstage at Proenza in February and hunted down every color she had in there (Tenderling, Buff, Prism, and Sunbasque), as well as the palette and the brush. In lieu of blush or even bronzer, I’ll use the deeper shades under my cheekbones and on my eyelids (instant eye shadow!), and dust the pale shade on my T-zone, to give the face a bit of dimension.

Lastly, in very exciting personal news, I finally quit nibbling my nails (a recent visit to Uslu Airlines in Berlin motivated me, but so did some cyber-bullying from Leandra and Eva), and I've been like a kid in a candy store with nail polish. My current favorite is Sally Hansen Gem Crush in Big Money: one coat gives nails the faintest, pale-pink glittery wash of color. It’s playful…which I love, because beauty should also be fun.

—Emily Weiss

Emily photographed by Nick Axelrod in New York on July 15th 2012. 

Let’s Talk About It! JOIN IN
  • Natalie Hughes

    Huge congrats! And love the hair.

  • Théa Unknown

    Great make-up!

    Théa Unknown

  • Bonnie Clyde

    Wow amazing news!!!! Your hair looks so cool!!!

  • Charu S.

    Emily, Could you please recommend products to provide texture and style for short hair? I cut of more than 10 inches and I have no idea how to style it!
    Thank you!!
    - religious reader for the last 2 years!

  • emmaattheedit

    Sounds like some exciting changes are ahead! Congrats!
    Loving the new crop, looks great on you.

    xxx the edit xxx

  • Carla5555

    You could not have said it better... the term 'beauty' is so personal! It's about what works for you and what makes you as an individual feel beautiful. Love your hair! Though my hair is long now, i've always been a HUGE fan of the 'bob' and wore it for many many years! Hmmmm you're making me think.... xoxo

  • Mistygreer

    Great post!!! Emily what facial cleanser do you use now? Would love to know.

  • Sylvielovesmakeup

    Félicitations !!! You deserve it al deat Emily :)
    Sylvie loves mak-up

  • VotreAmie

    Your hair looks PHENOM! I admire your (sorry for this, but it's one of my favorite terms) balls out approach to doing things - It's right up my alley, though I sit and stew way more often these days than going with the gut and just doing what I want to do. I love your simplified routine for the warm weather months, too - It just feels so good to not do so much in this heat, am I right?! You look fab - Keep doing what you're doing!!

  • Sarahdee

    That's awesome that you're expanding! I'm looking forward to what you have planned :)

    Xoxo Sarah

  • ROKderm

    I'm so happy for you! It's utterly amazing what you've managed to make this site in only 2 years!!! I can't wait to see the ch-ch-ch-chnages! ;)

  • Sabrina

    Good for you!
    I'm happy that you will be expanding and I'm excited for what the future on ITG will bring.

  • Stills

    Great post! Love these products!

  • Heelsandcrumpets


  • erin

    great progress and OMG - guts to cut the hair but major props! x

  • MsDenbi

    Congratulations on all the new changes! I've been itches to chop off a good portion of my hair, but it's curly/wavy so mistakes can be worse.

  • Max

    Thanks so much for your work, Emily! Can I drop in to shop for Ciocco products at Isabelle's office? (I'd spring for a facial, but I'm a starving artist. Yeesh.)

  • Ines

    Emily, your site is really really awesome and I wish you best of luck! Btw, who makes that great olive shirt? I like the zipper (?) pockets.

    • IntoTheGloss

      Thanks! The shirt is from Joseph. xE

  • Elise

    Impressive work so far, and you know we are with you on the adventure! It's not easy to put out posts on something so personal that also relates to many people, and I love your common sense and humour. One more thing I love in your blog is the fact that the readers are not sheep, many people comment to question and debate what they read. It is great to find a lot of people equally as INTO enjoying their routines.... well, at least until the next post when we get curious about something new! Cheers

  • Lindsay Sue

    The site looks great! Loving the upgrade. And your hair is amaze.

  • marcela

    Congratulations on all the new plans for the blog and the office space.
    As I have said before, I love this blog and I am glad to see that it is improving and expanding everyday.
    On the products, I am curious to try some of them for myself.
    As always keep up the great work, because we truly appreciate.

  • Kath

    Love the new product links/ pages. So beautiful, comprehensive, and fun!

  • Becca @ The Beauty Sample

    Holy crap, you hair is insane! Insanely FAB, that is. I honestly CANNOT believe you did that by yourself! I wish you could cut my hair! It's so shapeless and lifeless and dull :/

  • Omarcamel_2000

    Discovered you TODAY. I'm afraid I'll be hooked.

  • Aya

    I'm excited about the upcoming changes and for your success. I like you, your writing and what you've done here. I can't wait to see more. Your views of "beauty" resonate with me. I love getting to be nosy through the personal style of your blog.*gush, gush, gush.*

  • K80

    Oh your hair looks amazing! Very tempted to go for the chop too....

  • Sarita

    Congratulations on growing your blog and your brand! I'm also really loving this site redesign!

  • Vanessa Hong

    your hair looks great and it's a fun thing to watch your blog grow and get better + better. more pics of your new chop!!!!!!!!

  • Maria Duenas Jacobs

    Congrats Em. So proud of you (and Nick!) and cant wait to see all your new posts and features! xx, Maria

  • Maddy

    The site looks great! Excited about the shading lesson. I can't get enough of ITG so the more the better.

  • Giovana Alves

    I’m from Brazil and i saw your blog on signature9 and i’ll be really glad and honor if you check my website and give your opinion! I’m on this blog thing for 3 years.
    Congrats for your blog btw, it’s awsome!

  • Britt

    It looks (& reads) SO good you guys. Congrats! xx

  • Sunny

    A dose of ITG a day wards off any spots....CONGRATS!!

  • sashi

    I feel so proud of you, is that a little too much to say? But I do because I have read almost from your beginning, and new posts bring happiness to my day. You have what in the midwest we say as "a good head on your shoulders" so it is great to see you so successful and doing something which- ok ok, it's beauty products- but these DO improve people's lives because of the confidence they give. People open up to each other about a little thing like a lip gloss in a stranger's bag and voila- connections!

    I have a sister living overseas, and send products to her and her coworkers. They get more excited about this stuff than homemade baked goods.

  • Ivy

    Congrats Emily! The new website looks amazing!!! Can't wait to read all your other brilliant work!

  • Janet

    I love love your blog! Congrats on the expansion!! I'm so excited!

    With hearts,

  • MarinaKSF

    Congrats! This blog just keeps on growing strength to strength

  • taco

    To what eyeshadow are you referring!?

  • Lindsay

    Love the updates! And the haircut :) So happy to hear a fellow beauty blogger has found great success and is expanding.

  • Fashion Business

    I really loved reading your blog. It was very well authored and easy to undertand

  • Azrakun

    Congrats on the expansion!

  • Maria

    not too crazy about the font size though..

  • Melan

    Can anyone figure out the brush number?

  • Charlotte

    I love your shorts! where are they from?

    • IntoTheGloss

      Hi Charlotte,
      The shorts are from Ksubi!

  • MyLuciteDreams

    Wow! You nailed it, looks great

  • Larissa

    Love your site and the new design!

  • Amelia

    you're amazing. i've loved the site from the beginning (really! like november 2010!) and its so great that it keeps growing. i'll continue to be a faithful reader of ITG x

  • Mcuevas

    Love reading ITG but have to say the new layout especially the product boxes in the bottom confuse me a bit...

  • emily u.

    Hi Emily - love love your blog, especially your posts about the products and skincare you use on yourself daily. I'm wondering though how you incorporate sunscreen into your routine....or do you? As such a huge pillar of antiaging/prevention, I would love your take on it. I always seem to be on the lookout for products that are 2 in 1 or built in.


  • Hannah

    I love the new look of the site, however, I have one major issue with it as I am trying to view it (I don't know where to leave an message for your IT person, so I hope someone will see this)

    Is it intention that the page changes after a few minutes? If not, please note that after viewing one the individual post pages, after a couple of minutes, it changes to another blog post.

    This is quite annoying. It has "turned the page" right as I was in the middle of reading, or as I was right in the middle of viewing that video of that fab boy dancing to Beyonce, or as I was right in the middle of typing up a comment!

    Also, I have been trying to opening up each blog post in a new tab when I view the main page, so I can open up all the ones that I have not yet read. With the pages "turning" (or whatever you want to call it), all the tabs I have opened up are not longer the post I want to read! It is hard to go back to the main page and open each new blog post individually since there are just those little picture icons (which do look great by the way), so it is hard to keep track of which posts I have already read.


    • naxelrod

      Hi Hannah, We're on it! Finding a fix for this problem right now.

    • naxelrod

      Should be fixed-- let us know if it's not!

  • Amanda K

    congrats! but please don't quit writing copy. your voice keeps it smart & personal.

  • Kontakt

    Congratulations on your business success! You're truly inspiring!!!

  • Maria

    "Sunday Riley Effortless Breathable Tinted Primer in Medium—hands-down the best tinted moisturizer I’ve ever come across, and it doesn’t even call itself that." --BOLD statement right there!

  • Amypnguyen 84

    The hair looks wonderful!

  • Annette

    Congratulations on the much deserved success! Cheers!!!

  • Daul Be

    I keep coming back to this post! Such an inspiring story Emily! I've been an avid reader of ITG for a mere 1.5 years now! Keep it up


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