Meet Sid. I first spotted Sid backstage at Proenza Schouler last season. She was applying makeup to fellow Dutchwoman (Siddhartha? “My father was a hippie”) Bette Franke, at the station beside her mentor, lead artist Diane Kendal. If ever there was a girl who made a case for matching lips and nails, I thought, this is she. Both were a rich, perfectly executed blood red. Then there was the hair: hers was remarkably similar to the mussed tangle-braid being created on each of the models going down the runway. Happy coincidence or…inspiration? Who is this girl? In the pre-show scramble, all I managed to do was hand her my card and try to explain in an un-stalker-ish way that I had to shoot her for ITG. Fast-forward eight months, another Proenza encounter, and many emails later and there she was on the Pont Alexander III bridge in Paris, showing me that mustard/khaki nail polish (American Apparel “Trenchcoat”) is possibly the coolest color around.

“I always knew that I wanted to be a makeup artist, from a very young age, but I’m from a very small town in the countryside of Holland and I didn’t know it was an actual job that you could earn money from. [Laughs] Now I travel all around the world—I love my job. I don’t always wear makeup; it’s just a feeling—like, ‘Today I feel like wearing lipstick.’ Sometimes when I go to the supermarket I wear lipstick. The one I’m wearing now is this really beautiful color from NARS, Pure Matte in Terre De Feu. I actually got it at a Thakoon show, in a goodie bag. It lasts very well. And I have on Pink Coral Shimmer Blush from Bobbi Brown, just on the apples of the cheeks, to keep the look very fresh and young and healthy looking. I curl my eyelashes, because they’re quite straight, and that’s it—no mascara, because it’s nice to have a natural feeling in the eye when you have the dark lip and the blush. And I always brush my eyebrows up—if you comb them every day, they will start growing more in that shape.

I’m using very natural products for my skincare, ever since I visited C. Cosmetics and Care in Amsterdam. I think the more ingredients that are written on a flacon, the more damage it will do to your skin. I like Sophyto products: the Foaming Cleanser, and then the pH Optimizing Restorative Toner—because when you clean your face the soap can strip your skin and you need to rebalance it. And then I put on their Omega Daily Moisturizer, or else something else really really natural like a Vitamin E cream. Once or twice a week I use an exfoliating treatment, and once a month I get a facial. My skin is very important to me. And especially because I'm getting towards my thirties—I’m twenty-seven—it isn’t as young and fresh as when it was in my early twenties. It needs more attention.

My hair is really important to me as well, and I try to take care of it as much as I can because the longer it's gets, the dryer it gets too! I use Redken’s All Soft line. And my Moroccan Oil I always use is the best product ever! It hydrates my hair, and gives it a glow, but the texture stays beach-y and wavy. I never go for a blow-dry—I think my hair looks the best when I wash it, put the oil in it and let it dry naturally because then I get a wavy texture. In fact, the hair at Proenza last season—for fall—was partly inspired by mine! I have so much of it, and I had it kind of pulled back but coming undone at the hair and makeup test when Paul [Hanlon] saw it and said, '...kind of like that!' I don't like to have glamorous hair—I think it's nice to have some sort of an edge. That’s why I love my tattoo and piercings…but they’re never overdone: always with a sense of minimalism and style.”