Jeanine Lobell, Makeup Artist

Jeanine Lobell

“My parents are from Queens, but I grew up in Sweden. Then I moved to London. I was sixteen, seventeen years old, and there was that kind of new-romantic pop thing happening there. I had black hair and wore red lips, black eyeliner, and I had this sort of faux-hawk too. In early eighties London, it was very, like, you were a punk, or you were a skinhead, or you were something—everybody sort of had much more of a sense of fashion than anywhere else, I would think. Except maybe in New York. Somewhere along the way my best friend went to makeup school, so I decided to go to makeup school. I didn’t actually know that it was something you could do. You know what I mean? I was like, ‘Is that a job? Cool! That sounds good.’ Actually, believe it or not, I went to mime school first. I wanted to join the circus. I studied with Marcel Marceau’s teacher in Paris. But I always sort of knew that I wasn’t going to have a normal job, ever. I think that it was like, ‘Oh, well if I do makeup, I can always have a job.’

I was into makeup—we would buy the Biba makeup; you know, Biba makeup was around back then. You have to look it up. Mary Quant and Biba were big. But I didn’t really think about what I was doing…I didn’t grow up with this sense of, ‘You have to know what you’re going to do and you have to do XYZ to get there.’ It just wasn’t what it was like growing up in Europe. Here [in America], it’s much more goal-oriented than it was there. It was more like, ‘What are you doing right now?’ Makeup school was kind of like my ‘right now,’ if that makes any sense. The thing that was cool was that the teachers were real working makeup artists. So you’d come in and be like, ‘Oh, where’s blah blah today?’ And they’d be like, ‘Oh, she’s doing a video,’ or, ‘She’s doing a shoot.’ It was called Complexions London School of Makeup [said in a British accent, laughs]. I know. But it was cute! I don’t know if there’s anything like that today; it doesn’t seem like it. Is there? I always rag on people that they should start a makeup school—someone should start a decent makeup school! It was a six-month thing, makeup school. I was awful…I was terrible, I was so busy going out at night. I was all about living it up. You know what I mean? That was my time. No, I was not a good student. I don’t think they would’ve bet on me as ‘most likely to succeed’ in the yearbook. [Laughs] Class rebel—always.

I moved to Paris after that and did the mime thing. Nobody was telling me to pick a career. That was the time—hang out, do your thing, look at stuff. So I lived in Paris for two years and learned to speak French, and had lots of boyfriends, and went to Les Bain Douches every night. I just ran around, didn’t really work—I mean, worked here and there. Then I came back to the states, and I wanted to get into doing makeup. So first I worked at a Chanel counter—I was the part-timer—and I got fired. I got fired because I refused to wear pantyhose. I was like, ‘Look. I’m doing great, I can do my job, I’m not wearing pantyhose. Sorry,’ you know what I mean? It was the department store manager who had it in for me. [Laughs] My friend Dave from the Shiseido counter used to call me and pretend to be this character he made up—this lady from customer service, and he’d go, ‘I can see you’re not behind the counter again. I’m going to send somebody down from maintenance to take an ankle measurement and get your ankle shackled with a chain.’ We were so bad!

And then I moved to LA, and started doing makeup on jobs. I had a friend who produced videos; she was David Finch’s producer I think. Anyway, she gave me my first job. It was the video for that movie Hairspray—John Waters’ original one. And then I was the makeup assistant on Drugstore Cowboy. But basically, I started on doing videos and stuff—music people, mainly. I did REM, Wilson Phillips, Mötley Crüe, Ten Thousand Maniacs—guys, girls. I even did Mariah Carey’s first performance somewhere. You know, like really random—Pebbles, you remember Pebbles? I did a lot of like, New Edition, Ice-T, rapper dudes. It was hysterical. It was always like, you do one job, and you meet one new person. People always think, ‘If I could only get an agent,’ and it’s like, an agent can only do so much for you. It’s really up to you. I think that the first time is luck, the second time is you. You know, you get lucky and are asked to do a job—somebody drops out, somebody is sick, somebody isn’t available, they’re in the right mood to try somebody new, whatever. But ultimately, you have to show up and blow it out, you know? I do what is expected, and then some. Sometimes jobs would be really bad. Like, people are creepers. But that’s a different kind of challenge in and of itself, don’t you think? To make it through the day, and not freak out, or get bummed, or whatever you’re trying to avoid. Because you’re dealing with so many opinions, and so many different people, you know? I think because I lived on my own—I dropped out of high school—that I really had to have it together, social skills-wise. I always got fired. Like, if I had a regular job, I’d get fired. For sure. Hands down. Kicked out of school, or fired. That’s how it went. I was asked not to come back, so I guess that qualifies as kicked out, right? When I was eighteen, my dad was visiting me in New York and he said to me, ‘Honey, see that guy over there, with the hot dog stand? There’s nobody standing there, telling him to spread the mustard this way, or that’s how much relish to use. You need to get your own hot dog stand.’ I think that I’m lucky that my dad knew that I just couldn’t function like that—that I was never going to be able to work in a traditional job. I’m lucky though, because most parents would be like, ‘What the hell, you can’t even keep a job?’ So I would say that I’m very lucky that he just knew who I was, and didn’t have a problem with it.

So I’m living in LA and working. Doing whatever, happy. And then I had a friend, Allison, who was opening a clothing boutique. She wanted to have a makeup line in there, so she called me—she was like, ‘I’m opening this boutique and I have this makeup thing there—I bought this really great French antique mirror, and I want to have a makeup counter in front of it!’ So she wanted a makeup line to go with the mirror, isn’t that genius? It was called Mon Affection. I like to call that store Mon Affliction; she ended up closing it. So I go over to Allison’s and I’m looking at the makeup she’s doing. It’s all private label—you know, you buy it pre-fab and you just put your name on it. So I was like, ‘Okay, well. I’ll do it, but I don’t want to just slap my name on something. I’ll do it if I can do it from scratch.’ We kind of just made up the name, ‘Stila.’ It sounds sort of like stil in Swedish, which means style. My friend made the logo. Then I started doing all this research to find factories that would work with us on the smaller side, which is hard because the vats are so big that they can’t make less than a certain amount. So we went to this one factory, and we were waiting, and waiting and waiting. Anyway, long story short, they screwed us over, never made anything for us. We were like, bawling. Some lady in the office there felt bad for us, so she said, ‘I’m going to send you to this small lab in the valley.’ So we go, and the lady’s Hungarian, and amazing, and we totally bonded. I completely accredit her for being willing to help me, and just make five hundred units of each color. We would have never been able to do what we did.

But then, unless you’re doing custom molds, you have to use what’s called stock packaging, and then you print on it. You know those kind of twisty plastic containers, with the view caps? Those are the standard—they’re just basic shapes, and you can have five to ten thousand units. But it was ugly. Ugly, bad, plastic, plain, whatever. So I was like, ‘Ugh, God. I don’t want to do that,’ you know? I thought, ‘What about paper?’ In the old days, the lipstick tubes used to be paper. The blush came in paper. So I was like, ‘Why can’t I just do that? I mean, you don’t need a mold,’ Because to make a mold, the cost on your own is like $40,000 to $80,000 depending on how many working parts are in it, just for one product! For us, it was just not an option. So I got on the phone and called anyone who did paper this, paper that. I finally found this guy at a company called Custom Paper Tube in Ohio. His name was Lou Stevens, and I was like ‘Hey, so… are you married?’ ‘Yeah,’ ‘So does your wife wear lipstick?’ ‘Yes, she does,’ ‘Okay, so like—the thing that twists the lipstick up, and then you put it on—could you make that out of paper?’ ‘I sure can try!’ I was like, ‘Okay!’ I needed somebody that could do the circular thing, like a mailing tube, right? But shrunk down. You needed whatever special machinery to curl the paper. So I started with a guy who made mailing tubes. Lou Stevens. It was black at first, because black was the cool thing to do back then. Then we did colors, and we’d do seasonal papers—one season we had paper that was like denim, paper based on jeans. Remember how cute the jeans were? We started out just for the one store, and then I said to Allison, ‘Look, you can’t just be in one store. You see how much we have to make? You’re not going to sell all of it!’ So once we had all of our basic samples—the lipsticks, and the shadows—we went and showed Fred Segal Santa Monica and Barneys. When we had our meetings, my mom was strolling my son around the block.

We never had an office at that time. Stila had a little warehouse, and then I worked at my house. That’s how it’s always been, I’ve always worked at home so that I could be with my kids. So it was crazy—I mean, I worked a lot, I worked really hard. I’d go to the factories, making colors. At Barneys they really loved it. When Barneys likes it, you’re like ‘Okay, we’re going to be fine.’ [Laughs] If we had been rejected by Barneys, it would’ve been a different story. But to be honest, I didn’t really worry about that. I just made shit. You know what I mean? It just kept going, that much I know. We kept hiring people to help us. We always had our own counter. Everything has it’s own counter. My brother in-law made little tester units—when you go to the makeup counter, the tester units, to make those it costs a fortune. We went into Nordstrom, we went into Japan, Saks, then Sephora came along—you just kind of grow. I never went to the warehouse except for trainings. [Laughs] ‘Take it off, start over!’ Apparently I was a harsh teacher—I didn’t think I was, but apparently I was. It was like rehab: we tore you apart, but we’d put you back together before you left—and now you have real self esteem! [Laughs] You know what I mean? Anyway, we just kept adding things—we added brushes, we added pencils, we added blush. We kind of also invented a lot of things, like the Lip Glazes. We were the first to do cream blush in those fun little compacts for lip and cheek. We didn’t go for the big chunky glitter, we got into the sheen along the way—like the cream, and then the blue tubes that have the highlighter creams in them—they were really good, they came later. We went to Japan and they were like, ‘You brought cream blush and shimmer to Japan,’ saying they never wore sheen blush or shimmer on their face before. Illustration for cosmetics, nobody did that before us—using drawings of girls instead of photography. There were so many illustrations we were cranking out, mostly because we couldn’t afford a model. [Laughs] We were the first to do a lot of things. And I honestly can’t think of a brand at that time where the kids wanted it, and the twenty-year-olds wanted it, and the thirty-year-olds wanted it.

We were in business for five years before we sold to Estée Lauder. They were all knocking; we were kind of stressed out about it. We were bought two or three years after Bobbi Brown. We were going to sell to somebody else, then we sort of backed out of selling entirely, and Leonard Lauder called us—he called himself. I was like, ‘Oh my God, I have to go meet Leonard Lauder,’ you know what I mean? He came to town, to the Bel Air I think. He was staying in a room that had a big terrace, so we’re sitting on his terrace and I’m smoking—you don’t smoke in front of Leonard Lauder! [Laughs] But he was just this amazing guy. Forget it. He’s the coolest—amazing, charming, smart, funny. He wanted to buy Stila. And I wanted to work with him. I felt like, ‘You know what? All these people work with me now,’ it was a huge responsibility—it was too much for me really—and these would be good hands to put everybody into. You know what I mean? Everybody would have a future. After we sold, would I say I was at the helm? No. Which is why I don’t recommend it to entrepreneurs, unless they can walk away. If you sell your company to a big corporation, it’s nearly impossible to stay involved because you’ll never be on the same page. There just comes a time when you make something, then have to let it go. Maybe it makes me sound crazy…maybe it’s because I have kids. People are always like, ‘Well, isn’t it your baby?’ and I’m like ‘No,’ [laughs] ‘it’s a thing!’ These are my babies. I think it’s perspective maybe—kids give you perspective.

I love doing makeup, I do. I’ve been really lucky. I left LA, I came to New York, and I’ve gotten more into fashion in the past couple of years—working on editorial stuff that is more inspiring and challenging for me, where as in LA it was more limited with what you got to do. Working with people like Inez [van Lamsweerde] keeps me in love with what I do. I just wake up and I’m still happy to go to work. When I go to work, people know that I really want to be there and I’m really committed to it. You kind of feed each other in that way. In the last couple of years, I think I’ve done some of the most interesting things I’ve gotten to do, and it’s only getting more and more interesting. I’ve done some Vogue Japan stuff that was really awesome. Shows are not for me. I’m a photo nut—I love photography! I love to see the picture. And I’m still working on lines, so they’re still connected. Mary Frey and I are working on a kids’ thing right now—affordable natural bath and body products. What I’ve learned about my kids, and what they like, is sort of manifesting into a line. And my makeup artist side is manifesting itself into this line I’m putting together for Opening Ceremony. It’s “OCL”—so, Opening Ceremony Lobell. It’s really fun, because it’s just color—we’re not doing foundations and stuff like that right now. It’s more of a fashion-oriented kind of thing. It’s about me and my friends, Carol [Lim] and Olivia [Kim]—none of us are ‘full face of makeup’ types, but we wear something. So it’s like combining: this plus this plus this and you’re done! Done, done, done. And it looks like you’re keeping up. I either wear red lipstick or go nude and mascara, or a smudgy eye and a balm on the lips. Or you know that one thing you do.

I keep my celebrity work pretty limited. And I like it like that. I feel like I’m really lucky—the girls that I get along with are people who I think are amazingly talented and are real artists and also happen to be really beautiful. [Laughs] How do you beat Natalie Portman and Cate Blanchett and Michelle Williams? It doesn’t get better than that. I work with Rachel Weisz in and out. And she’s another crazy talented beautiful girl. You go on these big runs with people. It’s like SAG, the Golden Globes, the Oscars, the photo shoots for being a nominee. You’re in that with them. It’s kind of a whirlwind, you know? I make them look good, but I also sort of carry some of the stress for them, in a way. I’m a mom and I’m always mommy-ing everybody, believe it or not. You know, my son, he’s in the middle of applying to Harvard, Yale, Princeton. How did I get a kid like that? I barely got through high school! And I guess all I’m trying to instill in them is find something that makes you happy, because I can’t think of anything worse than going to work every day and hating your job. I want them to be more focused on fostering their imagination and their ability to think; be inventive rather than knowing every vocabulary word now. I feel like, when it’s time for them to go to work, I want them to self-create the way I felt creative. They can do whatever they want, as long as they are excited to be alive, that’s all I care about. Esme has a blog now! From Esme with Love and Squalor. That is where everything is going—into this internet world—and if she can use the computer instead of sitting talking nonsense on Facebook, and express herself, she’ll get used to all of that now in a brave way…in a positive way.”

Let’s Talk About It! JOIN IN
  • Jackie

    Oh Emily...my heart jumped when I saw this post, and the post did not disappoint. I am also a mom of four kids, in my forties. I loved, loved, loved the "old school" Stila - that "Jane" lipstick was a fave! (Frankly, I wish I could go back in time and hoard everything!) I am thrilled every time I see Jeanine's name out there these days. Although she and I have lived very different lives, I really relate to and admire here tremendously. Very well done! My best to you, AND Jeanine!

  • http://meannl.tumblr.com mallie lanham

    emily-- this is beautiful. you can just feel how creative Jeanine is through the words you chose to put in this interview. and if there is anyone looking to break into the consumer products market-- this is your road map. simply wonderful.

  • Lu

    Fun! Sweet and unexpected story.

  • Diana

    Wow!! This is epic! Major!! I am literally speechless.

  • http://arsaromatica.blogspot.com/ Dain

    Wow. You know, Emily, for all the people who bitch in your comments section, I'd like to give a simple thank you instead. We're not entitled to anything; we're lucky to share your access to these amazing people. Jeanine Lobell! In high school, all I did was dream about owning oodles of Stila makeup. Keep up the great work. : )

  • mlle p

    I loved the early Stila - it was just great colors and cool packaging! Please continue with these longer interviews. It's really interesting to me to hear the stories of people beyond just the products.

  • http://Calu.typepad.com Marcela

    This post is great, it's really interesting to hear what the professionals have to say.
    I like the fact that she did not limit herself, she talks about every thing, she really took the time to explain everything and that is great, this is the kind of thing that really interests me.
    Love the post.

  • yvette

    I like her a lot. I do feel like the quality of Stila has declined - especially with all those cheap little $10 palettes... but I really love their original formula powder shadows.

  • http://casallina.wordpress.com/ Casallina

    Awesome post, Emily! Jeanine's story is so inspiring. I'm in awe of her, and all the amazing stories you share on here. Great work as always!!!

  • Fiona

    Ooh, this was sooo good! I absolutely LOVE the bit about her mum strolling her son around the block while she had her meeting with Barneys. So exciting to think about what a huge, gigantic success it would become!

  • http://beautyinthesky.net Megan

    I loved reading this, what an amazing story and she's just so eloquent and fun-loving. Just goes to show you what can be achieved if you have the will to succeed.

  • kate

    excellent read.

  • sashi

    Refreshing, hilarious, this post makes me really happy somehow! Do you interview the people- or just ask them questions and they write it out for you? She seems like so much fun to hang out with.

    • Emily

      Hi Sashi--thanks! I do all my interviews in person. Yes--Jeanine is very fun to hang out with! And her kids are the best. xE

      • Farah

        I appreciated the question from Sashi because i have wondered more than once about your interview style. Your interviews always feel so personal, almost like the reader is getting to sit down and have a chat at the kitchen table, rather than feeling that filter of the interviewer. They are really great and unique! Loved this interview and, as a mom, so appreciated her attitude about her kids futures and just life in general. A breath of fresh air.

  • http://larkjoanna.blogspot.com Joanna

    I've been wearing Stila since the mid-90's, so was particularly pleased to read today's post. Such a cool, inspiring interview. She sounds like one smart, fun lady!

  • amarie

    Amazing story.

  • http://www.mylifeinbeauty.com anita

    I love how not once did she mention her famous husband : )

  • Allie

    I still remember begging my dad to drive me to Barney's so I could buy Stila lipstick -- this is so great! Thank you!

  • JWhy

    This is a fantastic profile, and proves that ITG is head and shoulders above other beauty blogs. Keep up the wonderful work!

  • Summer

    WOW! Love her! Great interview. Thanks!

  • Courtney

    Wow Emily, talk about inspiring people with your work! THANK YOU for sharing this and offering beauty lovers the opportunity to receive education in all areas of the industry. I am floored.

  • http://www.despitecolor.blogspot.com iben

    I didn't realize she created stila until i read a bit further, so awesome! Great story as always, you guys are seriously talented.

    Love Iben

  • http://www.what-the-font.blogspot.com Karin

    Awww, I have a soft-spot for Jeanine...I've been a long time fan of Stila. I was in college when Stila first came out and I was studying graphic design. I've always loved illustration and make-up...Jeanine brought my two loves together. Honestly, I was first drawn to her illustrations and packaging, but I quickly realized the product within the packaging was amazing too! So when my final design project came around at the end of my senior year of college, I used Stila as my inspiration and I created a fictitious make-up line and designed all of the marketing material for my project (logo, business card, brochure, packaging, etc.). I pretty much owe my beauty product obsession to Jeanine! : )

  • http://cclarebear.com cclarebear

    Such an inspiring story - I love how her dad just let her be who she is and it's all worked out. Love love love.

  • http://www.groove-quantize.com/ Alison

    She is A.M.A.Z.I.N.G.! Inspiring, talented, grounded and gracious. Winning combo!
    I have my first woman crush! I really love the way she tells her story and is generous at the same time. WOW.
    I have my own business writing music for film and TV. It's luck the first time and 'you' the second, third, fourth ...etc. That's the attitude I adore and work so hard at. She's awesome.
    Thank you so much for this interview.
    xox
    Alison

  • Anon

    i got so happy when i read this! i used to be a counter manager at stila when it was still carried at nordstrom, and i absolutely loved every bit of it. i agree that the quality's declined a bit since it was sold (i don't think it's owned by EL anymore), but i'll always have a soft spot for jeanine and stila :)

  • Ekaterina

    One of the ever greatest interviews I read! Thank you so much. I'm MUA muself and my relationships to having a proper job is kind of like hers :)

  • Candace

    Best. Blog. Ever. Period.

  • http://www.sistersinblackfrocks.blogspot.com erika

    i never knew the rock n roll type of lady behind stila. thank you so much for sharing!

  • Alyssa

    You are making my life with these amazing posts lately. I think I'm a little in love with you. And her! She's awesome.

  • http://www.prettydaffodils.blogspot.com yvonne

    i totally love your blog, and now i know you r the gal from teen vogue!

  • R

    Isn't she married to the actor who played Dr. Mark Green on ER? That's what I remember reading years ago. Wish she didn't smoke...but other than that I think the interview is candidly fabulous.

  • http://www.shadesofgold.co.za Talya

    What a crazy cool, inspiring story. Definitely one of my favourite Into The Gloss posts <3

  • Laura

    What a great story! Thank you!

  • PhotoGirl

    Incredible profile. So, so good.
    I still have a little hoard of Stila from the good old (pre Lauder) days. My first purchase was "Kitten" eyeshadow. Everyone said it wouldn't work on brown skin. It was amazing! I became a fan on the spot.
    Nothing seems to be as good once it is swallowed by the Lauder machine (I wish I could buy all of MY competitors and dilute their brands!!!) but I'm looking forward to Ms. Lobell's next venture.
    Well done, Emily. Your blog rivals, and often surpasses, any of the established magazines in terms of diversity and content. Please don't ever change.

  • http://blutetra.com Angela

    ‘Honey, see that guy over there, with the hot dog stand? There’s nobody standing there, telling him to spread the mustard this way, or that’s how much relish to use. You need to get your own hot dog stand.’ Amazing interview. A truly inspirational story about an incredible entrepreneur. Thanks for posting Emily!

  • http://www.dreymastudio.com oni

    this is the most amazing article i have ever read. I love how in depth her story is how relatable. I am a student in merchandise marketing and a budding entreprenuer wanna be. I cannot put into words how invaluable this is to me and inspirational.

    • David Durand9

      I am very happy for having found such an amazing blog like yours. radiateur

  • JOJO

    I love her! Im so glad to hear of a women in her 40s who's doing her thing. So often were portrayed as frumps!

    She is feisty, creative smart and beautiful. And has kids . And shes got a unique voice.

    Great woman. Great article. Love!!

  • Eleni

    Such an inspiring interview and what a story.
    "‘Honey, see that guy over there, with the hot dog stand? There’s nobody standing there, telling him to spread the mustard this way, or that’s how much relish to use. You need to get your own hot dog stand."
    Coolest. Dad. Ever.

  • https://thebeautyphilosopher.com TheBeautyPhilosopher

    I have to confess: I did not know who she 'was' in terms of the founder of Stila. So I read the story quite innocently and was captivated by her journey in life and then suddenly I'm reading about why she chose the name 'Stila' and of course it all clicked! This is such a great professional story ... she has been very generous in revealing all the steps required (whether by accident or not) to do something like that. I love the industry detail on not being able to do your own packaging for less than $40k etc. And I really admire her words on being able to walk away from your project - that selling it to a big company is not always a 'sell out' and it does not mean the person who created it in the first place has lost integrity or passion. I think there is a common perception that once something is sold to a very big parent company it is no longer a quality product or a quality company or that the seller was doing it for the wrong reasons. But this is not always the case and as Jeanine says, sometimes it is time to walk away. It just depends on the person.

  • http://www.belliskincare.com Annette Rubin

    Raw, honest, FABULOUS!

  • Greta

    Very inspirational post. On an unrelated topic, I was just on DeadFleurette's formspring and saw this:http://www.formspring.me/Deadfleurette/q/252480656972449962

    It would be amazing if you did top shelf's for bloggers (All Lacquered Up, The Man Repeller, the Sartorialist, also come to mind); people who mainly focus on fashion or another aspect of beauty, but would likely be wonderful interviews!

    Just a thought. Keep up the amazing work!

  • Laura

    So good to have a refreshing, experienced and professional perspective.

  • lisa

    amazing. lovely, refreshing, honest, and sweet.

  • Devon

    i like her. she is super chill.

  • http://mamamuhely.blogspot.com madilla

    Thank you. This article gave me so much courage.

  • Daria

    Love the article! Love Jeanine! Love love love Stila! AND there is a Complections Make Up school in Toronto!

  • http://www.swervesome.com SWERVESOME

    I really appreciate her spunky candor and her grounded perspective on what it takes to be an entrepeneur (an innovative one, at that!). Just inspiring. Like you, I've read this a few times over-- thank you so much for sharing!

  • http://www.makeupbuyer.com angela

    Love this amazing article! so honest and refreshing!

  • danika

    Simply blown away by this woman. I am so inspired by her courage to be creative and refuse to settle for anything less than what she really wants. LOVE this interview so very very much. Fabulous choice as always Emily.

  • Ivy

    Another awesome post!! THANKS EMILY!!!!

  • http://www.believewishes.com Ann Marie

    Fascinating - I loved reading how she just stubbled upon creating this huge makeup line. Very inspiring lady with a great perspective on life :) Thanks for doing this post!

  • http://martaspendowska.com Marta Spendowska

    So good so good!
    I feel like I got some wings.

  • Lisa C

    I love career stories...and entrepreneur stories...especially from someone who didn't start with a plan. And as a mom, I love hearing how another mom worked on her dream and raised her kids at the same time.

    I especially love the part about finding the small-lot cosmetics lab and the paper-tube supplier...those are the kinds of things that can just feel impossible when you're one person. And when you're trying not to do what everyone else does.

    The best part of the story, of course, is when she realized she didn't want the responsibility of running the company. Way to know how to run your own hot dog stand!

    Is the oldest modeling yet??? She should!

  • http://www.shopprettymommy.com Michelle LeBlanc

    One of my favorite interviews so far...Jeanine is a rock star! I worked at a makeup counter when Stila first came out (and refused to wear pantyhose ;) ) and we were all obsessed with it especially Kitten eyeshadow!

  • Anna

    The Fug Girls linked to this interview/article, which was a nice read.
    Plus, reading this led me to research the term "Gibson Girl" because I was sure it/they were the first illustrations for cosmetics, but I was mistaken.

  • http://obtusevita.blogspot.com Sara

    such a good read, I just adored this. thank you!

  • http://www.facebook.com/people/Maria-Thompson/666865978 Maria Thompson

    What a beautiful, honest story! Truly inspiring; she really is an amazing, utterly cool person! I love success stories and especially beauty-related ones, as this is my passion! Emily, by the way, well done for managing to create a blog with such interesting insight on the beauty world. Keep up the amazing work!

  • http://profiles.google.com/sarahmaccarelli Sarah M. Jordan

    As a makeup artist, I loved your post!

  • Amanda

    Words cannot express how much I love this post!

  • Carly Lim

    I have to admit that before today I didn't know who Jeanine Lobell was, so shameful I know. But now having read this I'm enthralled. Gosh it's really terrific that the interview was so in depth and so honest and you can really tell how passionate she is about being creative. This is by far my favourite interview ITG! I hate to be cliche but her words inspire me to great lengths, especially when she says that she tries to instill in her children that they should focus on imagination and their ability to think. I think many of us need to do this.

  • http://www.ardeesign.com/ a r d e e

    I've always been a fan of the original/early/more expensive Stila than what they have now. It's not the same as Jeanine Lobell isn't the head of it anymore. I have been a fan of Jeanine since the early 2000s. I think she's a great role model for women. Such lucky kids to have such a cool mom! I actually met Jeanine in the summer of 2003 at a Nordstrom's here in San Diego. That was the best highlights of my life. I even have a picture to prove. =)

  • http://www.facebook.com/oldhollywoodfaces Charlotte Haug

    would love jeanine to do my makeup,
    charlotte

  • Allison MUA

    Amazing interview! It feels like you just wrote what she said as it came out, word for word :) As a make up artist, I always feel like my fellows really know how to sell themselves like they are so amazing. Jeanine just sound like me and everybody, very simple, upfront. I LOVE THAT and I am now in complete admiration for you Jeanine. I shot an editorial at Les Bains Douches a few months ago, just a few days before they completely demolish it. As an 80's fan, I kept strolling around the abandoned building and was trying to feel all this good energy that had to go on this place at that time. Now I know you were there a lot :))

  • Jesszun

    Amazing! My mother was one of the lucky ones to work for Stila. I remeber as a child going to the office to help my mom clean it was so amazing to see the test room. My mom had one of the lowest rank jobs at stil but was soooook happy working there. And thanks to the generosity of Mrs Lobell mom's life was completely changed.

  • C

    Stila was the best. I'd been wearing Stila as long as I've worn makeup, since the 90's. It was a sad day when it was sold to Estee Lauder. The products, and especially the packaging, haven't been the same since.

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