Isabel Marant Hair.


“Isabel wants the girls very natural, very sexy,” Marant’s longtime hairstylist, Stephane Lancien, told me before the spring show. “Some of the models walk in and we say, ‘Voilà—your hair is perfect like that, you’re finished.’” For those of us who aren’t Arizona Muse, though, wrangling hair into tip-top, off-duty-model shape could take a trick or two. I have discovered those tricks.

At Marant, the Brazilian brigade (Izabel Goulart and Isabeli Fontana) got light blowouts with a round brush first, to shift their thick, wavy hair into neutral. Hairdressers then divided girls’ hair into loose sections from a middle part, twirling the pieces and clipping them to the scalp for a beat. Theoretically, you shake your hair out after this and it’s like a slo-mo clip from a Victoria’s Secret TV commercial. But for many of us—specifically, my straight-and-fine-haired sisters—this kind of hair takes product. Powders, foams and spritzes to bring it from squeaky clean and lank to rumpled in the best way possible. There was nary a product in sight backstage at Marant, save for a crate of L’Oréal Elnett hairspray. Now, where hairsprays are concerned, this is the stuff that dreams are made of: brushable, buildable, flexible, non-sticky—it’s really hairstyling gold. Almost every big-name hairstylist would tell you so. If you’ve shied away from hairsprays in the past (I don’t blame you), now is the time to reconsider grandma’s go-to: Elnett will open your eyes to a world of possibilities.

But what about body, you ask? Getting a bit of “second day” texture? In the past I’d have told you dry shampoo—as Tory Burch has said, it’s as good a styling tool as it is a refresher. Hair powder (like Bumble and bumble’s) sprinkled at the roots is a subtle texturizer, while Klorane’s classic oat milk aerosol builds thickness all over. Recently, though, I’ve become obsessed with a new product thanks to Lily Aldridge: Oribe Dry Texturizing Spray. It’s like…clear dry shampoo. Perhaps the most dapper, groomed-to-the-nth-degree hairstylist out there (think Don Draper but with full sleeve tattoos) went and created a line, and gave us this little gem. Roots, tips, wherever—I spray it through my hair with abandon, shake it out, run my fingers through, scrunch a bit, and finish with a mist of Elnett. In fact, I’ve been using the combo on most of the models who’ve come by lately for ITG The Makeup photos—that is, of course, if their hair isn’t perfect already.



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  • Marcela

    These are really great tips.
    Love it!

  • kriss

    i love love love the last picture!! such perfect hair!

    • sarah

      Totally agreed. Love this hair too. Mine is so far from it :(

  • Arstcrylique

    This was exactly the advice I was looking for.

    Sara Ottavia C.

  • Mioara Roncea

    French women's always have a certain way to wear their hair.

  • Marie-Thérèse

    Loving the Out-Of-Bed Look. Dr. Hauschka's Silkpowder is my favorite for the dry shampoo touch up àla nature.

    Thx fpr the insight & Greets from Vienna/Austria, MT

  • Jill

    I have to say, I always hear raves about Elnett but I have never loved it. I have two other hairsprays (one is by Sebastian) that I like a lot better.

    I have very fine, straight hair too, and tend to avoid product like the plague. Which then means I am dissatisfied with my lack of volume! I will have to check out some of your recommendations and see if I can't have more happier hair days. :)

    • Sonya

      Straight and fine hair here as well. It's a love/hate relationship. Sebastian is the best I've found as well. I'm reluctant to jump up and buy hair products because they all weigh the hair down. I even dilute my shampoo! Haven't touched conditioner is ages.

  • Nadia

    I have short "Arizona Muse" length/styled hair and use Frederic Fekkai Bouffant Lifting & Texturizing Spray Gel. It gives a nice, natural texture to my hair, but isn't heavy and doesn't leave any residue - pretty perfect. Just spritz on wet hair, scrunch and dry with a diffuser, and you're out the door.

  • Nina

    I'm rather embarrassed to ask this, but could you give some suggestions on exactly what to do with hairspray? I'm a fanatic about skincare and makeup, but when it comes to hair, other than color, I'm just not that into product. I thought hairspray is what you use after your hair is styled to "set" it, bt it seems that there is more you can do with it than that, I just don't know what. I definitely want to try that Oribe product.

    • Julie

      Me too! Confused on how to use this Elnett stuff everyone loves. I've heard you mention the Oribe spray - but it gets mixed reviews that I'm guessing are because people don't know how to use it. My hair is medium with a little wave and I think these products could do wonders - IF I knew how to use them!

  • Daniel

    Love the post! Although, I don't entirely understand the Marant styling process. You mean they washed their hair, formed a middle parting, got light blowouts, divided the damp hair into sections which they then twisted and clipped to their scalp and then they just shook their head when it was dry to release it? I feel like I'm missing something here...

    • Emily

      Hi Daniel--yes, that's pretty much it! If the girl's (dry) hair was already straight, they just twirled sections and clipped them up so that the hair had a natural bend when it was released. If the girl's hair was wavy, curly, or otherwise unruly, they blew it out first with a big round brush before sectioning off and clipping up. The Elnett gave the final look a light hold and also a bit more thickness. xE

  • Farah

    Great simple tips. I really like the idea of just clipping (twirled) dry hair up instead of the usual curling iron nightmare that is usually recommended these days (and then after all the effort what do you have?---cheesy prom hair in my opinion---why do so many celebrities do this?). I would definitely spray my hair like crazy (with Elnett!) and let that dry before unclipping as my hair is a bit wave resistant. Elnett is absolutely my only hair product these days. I have finally given up and realized it is the best and only thing that is simple enough and works for me. Can't do mousse...way too many high school memories. Ick. I find that the Elnett not only "sets" my hair in place but gives it just enough texture and thickness. Love.

  • Ella

    Hi Emily!
    I love this post- I'm a huge fan of all things Isabel Marant (especially the hair and makeup looks).
    I was wondering, do you know of any of the products or techniques the makeup artists used backstage at the show?
    I'd be in HEAVEN!
    Have a great day!

  • Joy

    As a fellow fine haired sister, thank you thank you thank you.

  • Fatima

    I just wish they did something about the smell...I stopped using Elnett because it smells so granny-ish..

  • Fashion gossip

    Wow, love the way those girls look! Amazed! K.

  • Paloma

    Elnett works great, but it really smells terrible.

  • Farah

    It's kind of funny so many people mention the smell of Elnett. I have to say i have heard at least equal positive comments about the smell, mostly by stylists. Maybe it's a love it or hate it kind of thing. I don't think it smells great but then neither does nail polish and does that stop us? The smell dissipates right away and i don't mind a little granny vibe in my routine. Many of the great classics have a granny vibe--Chanel No. 5 anyone?

    • Fiona

      I loooove the smell!

      (But then I also love Chanel n5 and n19, and Guerlain Jicky, etc etc...)

  • Jill

    Great!! I love the way the product gave the hair so much texture!!

  • Laura

    I love this styling technique! My hairstylist recommended it to me about 6 months ago and I ve never been happier with my hair. He calls it dry-setting. Anyway, my hair is dryish so I use a styling fluid before blow-drying. It's called silk fluid by less is more and contains honey, sugar and silk to give hair a bit of hold/texture. It's all natural and great. They also have a fab spray called chitin spray that I use on normal hair days. Marant look, naturally.

  • PhotoGirl

    Love the fact that Elnett is now available in the States. I can remember bringing tons of it back from Europe, hoping all the while that it wouldn't explode in my suitcase! So glad those days are over. They changed the formula a bit, I think, but it's still really good.

  • Closet Cupcake

    FINALLY, the secret to undone hair is revealed...

  • The Blossom Shed

    As someone with poker straight hair, I love ANY tips for messy, romantic texture - it's my holy grail:)

  • JaMiE

    I'm in law school and I used to work in fashion. I LOVE coming to your site! It keeps me updated as I live in a cave for the next three years. I have my own environmental lifestyle site. And we love reposting some of your organic products. Keep it going! xo

  • Lou

    Beautiful models and great tips.


  • Piper

    bought both of these. in love with both of these. that oribe stuff really is worth $40. and i find it far superior to dry shampoo (even the klorane, which is pretty good).

  • Hailey

    for those wanting more specifics about the hair - vogue had this:

    Lancien blew the hair out with his hands, and then added an almost imperceptible bend in the hair with a curling iron where necessary to give it a rumpled, slept-in look. “We’re using hair spray just to give it texture,” he said of spraying the roots with a mist of L’Oréal Paris Elnett, and massaging them with his fingers “for a little bit of volume.”

    i think using a curling iron makes more sense then twirling and pinning up - which can be much more unpredictable in the final result (and then likely require a curling iron anyway!)