Liz Goldwyn, Filmmaker


"I don’t like the sun, but I live in California. I wear La Roche-Posay Anthelios SPF 50, all over…I’m full scale sunscreen. I have four brothers and they all look like real California boys—golden brown—and I’m the one who sits under the umbrella by the pool with the big hat and the red lipstick.

I always wear a lip, even in the morning to yoga class or ballet. Right now I’m wearing Girl About Town by MAC—but I like reds, I like Dior Celebrity Red, I love Guerlain reds and the Guerlain packaging. I like heavy beauty stuff—I always carry a nice compact, like this limited edition Estée Lauder one. But I also buy them vintage…you can buy vintage lipstick cases on eBay, and stick your MAC lipstick into the vintage container. If you put it in the fridge first it will come out easier. I also always carry my oils—right now I have sandalwood, lavender, and rose. I use them for aromatherapy and perfume. I mix all different oils—my bathroom at home is littered with oils; I’m really into natural beauty and natural healing. Peppermint is really good if you put it on your stomach for a tummy ache; lavender is kind of all-purpose—I think everyone should carry it. It’s good for everything from bug bites to anxiety to headaches to nausea to insomnia, anything. Like if I’m going to an event or something and I get a little nervous before I arrive, I just sniff the lavender. I like the Simpler brand for oils, which you can get at Whole Foods. I get a lot of beauty products at Whole Foods.

My beauty routine is pretty homespun—like I do a yogurt and honey face mask. You just take full fat Greek yogurt—a big heaping spoonful of that—and an equal amount of honey, and you just mix it together. You can keep it in the fridge for ten days. You smooth it over your face and leave it on for however long you have, twenty minutes, an hour—and it dries, and you wash it off. It’s great for any sort of problem skin, and it makes your skin really soft. It’s a great moisturizer. I love all that stuff. My mom was always really into all that too—like when I’d get sick, she’d make me tea with calendula, and when I was a teenager and I tried putting Sun-In in my hair, she’d empty out the bottle and put a lemon juice mixture in it. And lemon juice is also a really good rinse for your hair every once in a while—you just mix lemon juice and hot water and pour it over your hair and comb it through, and it kind of strips any buildup.

I’ve worked with a lot of beauty companies over the years but I really have to say that my own routine is very natural, like I really try to be careful about the stuff I’m putting into my body, onto my body. I do believe in beauty foods—like, a lot of blueberries, salmon, kale, quinoa, avocado. I remember when I took my niece to a fashion show in Paris—I think it was Givenchy couture—and afterwards we were being interviewed by some French TV station, and they asked her, ‘What do you think of the show?’ And she said, ‘I think that the models should be eating more almonds.’ [Laughs] Because their skin tone was so yellowish-gray, and she was totally right! Just having healthy fats in your diet is so important.

Beauty recipes are good too because they’re cheap…I have ten nieces and nephews and when the girls are about twelve I tell them, ‘Okay, you gotta go buy Oil of Olay foaming cleanser for sensitive skin,’ because it’s cheap, you can buy it at the drug store. I totally don’t believe that things have to be expensive, for beauty. In fact I’m always a little bit wary if they are…because I’m like, ‘What kind of chemicals are in there? What’s going to happen in ten years, when we find out what the side effects are?’ I used to use the Olay, and now I use this natural stuff, which is also not expensive, 100% Lavender Honey foaming face wash. I discovered it at this amazing beauty apothecary in LA called Le Pink. I get a lot of amazing things there. They have this line Éminence Organics, my friend Chloë [Sevigny] turned me on to it—they have this calendula face oil that’s great. And I like this line Arcona from Santa Monica—everything expires in six months. I like their Eye Dew, and their Cleansing Pads. I’m obsessed with that brand.

I don’t usually wear makeup besides lipstick, but then sometimes I also think it looks cool to do a full blue eyelid, all the way up to the brow…like, everything that’s supposed to be wrong—I kind of like that look. I have a lot of Japanese makeup because I used to work for Shiseido; I was consultant to the CEO. Tom Pecheux was working with us at the time…when he would do my makeup it was a very erotic experience—the way he touches your face is like nobody else!”

Let’s Talk About It! JOIN IN
  • Marcela

    I like her, and I really like her approach to beauty and beauty related products. I wouldn't say that I agree with everything bu I always find it very fascinating to hear what others have to say about their beauty rituals, what they use, how they are using it, and why they use the things that they are using.
    She is very honest, and the fact that there is a whole history, things that were passed down from her mother, and the things that she is passing down to her nieces, it's great to hear that. For me it is always about the story and here she tells a really interesting one.
    Love the post.
    I have said it before, but I will say it again, I think that the Into the gloss team are doing a great job for all the beauty lovers.
    Keep it up.

  • Melanie

    I love these interviews, and they add such credibility to your blog. So many bloggers are constantly bombarded with temptation to feature items or ideas after being gifted or paid or something. When you have an interview style like this, it's clear that honesty is the policy here - keep up the great work and thank you!

  • Dain

    Goldwyn? As in MGM?

    Honey makes a great antiseptic/wound healing cleanser. It's surprisingly effective, with a slip that feels like a non-foaming gel cleanser, though it can trigger allergies in the sensitive. I hadn't thought to mix it with yogurt, though. That sounds like a great idea.

    • Camilla

      yes, Samuel Goldwyn was her paternal grandfather. I like that she's done such amazing things with her career and has such an emphasis on natural products for your body.

  • Ashley

    She is so stunningly beautiful, I mean just look at her perfectly pouting lips. I really like her advice on buying vintage lipstick holders. I never knew you could find them on eBay (although you can find everything on eBay) I'm definitely going to start looking!

    The I on Fashion

  • Joanna

    I'm happy to see Arcona get a little love in this post! I heart Arcona; they're all natural (read: non-toxic), active ingredients that are cold-pressed and made in small batches that are loaded with enzymes, antioxidants, etc.. The cold preserves the effectiveness and nutrients of the ingredients; think of how vegetables can lose all their nutrients when they're overcooked. I'm lucky to have the studio located in my neighborhood; I've been there for facials. Some of the products smell yummy, too.

  • Laura

    I love her!!! I buy a lot of my products at whole foods as well

  • Emily

    Her skin is gorgeous. I'm dying to try the yogurt + honey mask. Seems like the probiotics in the yogurt would work magic on your skin. I hope Liz has heard of the Environmental Working Group Skin Deep database ( Here, you can see the toxicity in your beauty products. The Olay cleanser and the La Roche Posay SPF both test very poorly. Luckily, there are a lot of other cleanser and SPF options that test very well on Skin Deep, many of which can be bought at Whole Foods.

    • Kendra Stanton

      The Greek and honey yogurt is a staple in my home- I am excited to try it as a mask now!

  • chic noir

    So "Girl About Town" is flattering to all colors of skin. Liz has it on and so did Oneandrea from a few posts ago. Both ladies look very preety in the hot pink lipstick.

    I guess I'll go to the MAC boutique to see what it does for me. Wish me luck ladies, I've been looking for a flattering pink lipstick for sometime now.

    • PhotoGirl

      I bought it after seeing it on Oneandra. I love it! Wearing it really lifts my mood. I hope you enjoy it, too.

      • chic noir

        hello photogirl,

        Do you use a lipliner with "Girl About Town"?

  • Rose

    She's beautiful! And I like her overall attitude towards beauty products- that more expensive doesn't necessarily mean better and simple & natural is usually better.

  • David

    Her lip color is beautiful! :D

    Have a Good Day!


  • erika

    great style, and great documentary maker!

  • Kristie

    I absolutely love the blog. I am totally confused by people saying that natural is so important and then they use Guerlain, Dior, and MAC on their lips.

    • Capitalist Pancake

      I don't find it hypocritical. You can place the majority emphasis on items with less 'stuff' in them, but still love a good standard product. It sounds like the amount of non-natural product she uses is pretty minimal in her case. I have yet to find a 'natural' lipstick that gives the look and colour of a high end brand (probably because it is impossible to duplicate sheen/texture etc without loads of chemicals), but there are lots of skincare items you can find to replace standard chemical laden ones if that is what you are after.

  • Bre

    Awesome post! I love her attitude towards beauty and health and I couldn't agree more. Skincare and diet play such a pivotal role in one's appearance. If you take excellent care of your skin (which she clearly does) you can enjoy having fun with your makeup and experimenting with color and different looks. I too love vintage lipstick cases, they're such a great throwback, they make touching up your lipstick all the more fun and ladylike. Or, I have just been watching too many episodes of Mad Men. I love that she uses natural oils for perfume and aromatherapy, essential oils are the only ones that can truly relax us and affect our brainwaves-something synthetics will never be able to do. I could (and do) spend hours shopping the beauty aisles of Whole Foods, glad to see I am in such great company!

  • The Clean Beauty Blog

    Love her beauty philosophy - natural products & staying out of the sun seems to be working for her, her skin looks luminous! And I love that she takes a parasol to the playground :)

  • Lisa C

    What. Amazing. Skin.

    Not sure if I want to make a honey yogurt mask or just eat fabulous!

  • Alyssa

    I love her tendency towards the natural, although I agree that people who love natural sometimes tend to not be aware of how toxic their favorite products are! Still, I don't think natural beauty has to be an all-or-nothing approach. I use mostly organic makeup and skincare, but sometimes nothing beats a six dollar hot-pink lipstick from the drugstore...!
    Love her, love this blog, love Emily.. lovelovelove.

  • The Procrastinator

    After reading this I had to try the yoghurt mask myself. Here's my experience: -- it's just as good as she says! Possibly better...

  • JM

    The yogurt honey mask works really well for my skin. It's especially good before going out. I use manuka honey if I'm having a break out.

    Lip products and mascara are the only makeup I always keep non-toxic. I agree with C. Pancake that they often aren't always as good as the mainstream colors. Colororganics lipsticks are the best I've found so far. The colors and finishes are pretty nice, but sometimes the texture isn't so great. A good lip balm helps.

    • Laura j

      Hi jm, I personally like ilia, kjaer weis and rms. They are awesome and healthy.

  • Nina

    Gorgeous, gorgeous skin! Love to see some love for the super-pale as well as darker skin tones. So interesting to note how such different skin colors can wear the same makeup so beautifully. Everyone should use sunscreen - the best anti-ager there is. Just another fabulous post from ITG - you are spoiling us Emily!

  • Ali O.

    I like this one. She seems very practical and wholesome in her approach to beauty. I need to go buy some almonds!

  • Kendra Stanton

    It is nice to hear that you really don't need to spend so much on beauty routines. It is okay to make your own, and perhaps splurge on something you really want. I also like the fact that she wears a brimmed hat and uses an umbrella- a woman after my own skin care fanatic heart : )

  • Elena Singh

    She is very beautiful! what a gorgeous picture. Great interview, thank you

  • McKenzie

    I love all these articles. I always walk away wanting to try something new. Plus it makes all these people seem more real.

  • Shopteddy

    Loved this! Great approach.

  • Product Hound

    It's simple--put your money where your mouth is!

    There’s a negligible amount of anything natural about brands such as Shiseido, Guerlain, MAC, and Nars. I too believe one shouldn't have to spend a fortune for quality beauty products, however, I also strongly believe buying products such as Olay defeats the point of the natural products she purports to favor. Olay is manufactured by Proctor & Gamble, a company that insists on continuing archaic animal testing into the 21st century. Animals are a part of nature. I don't understand why so many who claim to be health-conscious/nature-lovers continue to buy and endorse such brands. She's wary of expensive beauty products; I'm wary of a person who professes to care about what she puts onto and into her body and claims to be "homespun" and "natural" while also accepting monetary gain from a big-name beauty brand that packs toxic ingredients into their products. There's clearly quite a contradiction, but I realize people often are just that. Perhaps going green and claiming to be all-natural have been so overused that even otherwise intelligent people have completely lost the ability to comprehend what the concepts truly mean? I’m sick to death of the deceptive beauty brands who slap "natural" or "organic" all over their labels when often the only organic or natural ingredient contained within is actually a known skin irritant. I'm also beginning to wonder how many of the particular products/brands mentioned by those featured on this blog are in actuality done so by individuals who are compensated for their lip service.

    I enjoy reading the entries which feature those who appear to be honestly discussing the products that they find work for them, though I ‘m not convinced that’s always the motive of those featured on this blog. If I’m interested in a product mentioned here I check it out thoroughly before purchasing. As others have mentioned, the online cosmetic databases are very helpful in sorting out what each ingredient really is, and allows each of us to make more informed choices for ourselves rather than just blindly accepting the recommendation of others (who might not really know what on earth they're talking about or are possibly sometimes paid to do so).

  • team gloria

    now that's a face that could launch an international beauty campaign - divine.

  • Hallie

    There's little I like more than hearing rich girls prattle on about their "homespun" beauty secrets.