Koh Gen Do Foundation & Concealer

Koh Gen Do

Paris pharmacies are a well-known treasure trove of elusive cosmetics, coveted by globetrotting makeup artists. But look closely at any face-painter’s kit and you’re bound to find something from Japan: teensy-weensy Q-tips, perfectly packaged blotting papers, or, in this case, a duo of complexion-perfecting products by Koh Gen Do.

New York-based Daniel Martin turned me on to this range…and I’m not alone. His friend and client Lauren Santo Domingo is also a recent convert: “I was looking for an all-natural foundation and concealer in light of my pregnancy—the things one reads on the internet can be so alarming! I discovered the foundation and concealer through Daniel and couldn’t be more thrilled that something so good can be so good for you. I dab it on with a Trish McEvoy foundation brush and it looks fresh and dewy but provides great coverage.”

That “dewy, fresh” coverage is made possible by Aqua Foundation’s “golden ratio” of 45% water, 35% emollients, and 20% powder. The mineral formula is based on deep-sea water from Rausu, Japan, and infused with White Birch Sap extracts to keep skin hydrated. I’ve always avoided foundation because, for lack of better words, it’s just too much. Too cake-y, too drying, too shimmery (“glow” can go very wrong)…even an overpowering eau de SPF is a deal-breaker. This foundation is just right. I’ve been smoothing a tiny amount over skin drenched in Tammy Fender’s Neroli and Orange Antioxidant Crème and it gives the perfect—barely perceptible—amount of enhancement.

And you certainly don’t need a beauty school degree to reap the benefits of “Moisture Concealer for Professional”. The compact includes two creamy, Jojoba and Shea Butter enhanced shades, plus a miniature, retractable brush for finger-free application. There’s even a built-in trough for blending the colors together. Perhaps the best news is that you don’t need to hop on a plane (although a trip to Tokyo would be nice…), Koh Gen Do is sold stateside at Barney’s.

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  • Kat

    I definitely want to try the foundation! It's hard to find quality products that are 100% natural.

  • http://www.ParisandDawn.blogspot.com Dawn

    sounds like something i'd love! im using bobbi brown nat long finish and love it so when i run out, i want to try out koh gen do. I don't wear foundation daily because it's a bit too much like you stated. this could be my daily foundation! the natural formula is an added bonus! Thanks for sharing!

  • Luckyd

    I saw the words "foundation" and "concealer" and my first instinct was to run in the other direction... But you made Koh Gen Do so good, now I have to try it. Damn you (again), Into The Gloss! xxx

  • http://muybellablog.blogspot.com Bella

    I've seen this brand a few times in Lucky mag and want to try it, unfortunately I don't think it's sold anywhere near me here in CA!

    • Kate

      You can get in Beverly Hills @ Barneys. Or barneys.com

  • Bora

    I'm so happy to have found your blog, it is fantastic. Keep up the good work!

  • kuro

    checked it out and apparently they don't have my shade....*sad face*....it sounded really awesome!! I'm almost tempted to try anyway and just sport the geisha look...

  • Ivana

    Anyone know where to get this in Canada?

    • Karen C

      Sephora online is now carrying it I think.

  • Courtney

    Its very sad that the latest products are usually only in a range of 5 caucasian shades...HELLO cle de peau concealer! Sad face:(


Trish McEvoy
Trish McEvoy 'Mistake Proof' Sheer Application Brush
Tammy Fender
Tammy Fender Neroli and Orange Antioxidant Crème
Koh Gen Do
Koh Gen Do Aqua Foundation
Koh Gen Do
Koh Gen Do Moisture Concealer